Cultivating Corporate Innovation -  - ebook

Cultivating Corporate Innovation ebook

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Opis

"Innovation," over the last years, has become one of the most used terms in corporate practice and management theory. Companies hardly have an alternative to constantly fostering innovation if they want to survive in the long run. In order to achieve constant willingness and capacity for innovations, taking along employees on this path, establishing transparency about the necessity of innovation, and creating the framework conditions for creative, motivated performance with the help of corporate culture are necessary preconditions. Granting entrepreneurial freedom within as decentral structures as possible, delegating responsibility in combination with profit sharing, and leading a partnership-based dialogue among all stakeholders transports identification with the company and the tasks. This again encourages the willingness to perform and change among employees as well as the competitiveness of the company. Three case studies of internationally successful corporations prove this context and give impulses to shape an innovation-friendly corporate culture.

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Liczba stron: 119

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Bibliographic information published by the Deutsche Nationalbibliothek
The Deutsche Nationalbibliothek lists this publication in the Deutsche Nationalbibliografie; detailed bibliographic data is available on the Internet at http://dnb.d-nb.de.
© 2010 E-Book-Ausgabe (EPUB) © 2008 Verlag Bertelsmann Stiftung, Gütersloh
Responsible: Gabriele SchölerTranslation: Marcus J. Grauer, BerlinCopy editor: Sabine Stadtfeld, MünchenProduction editor: Christiane RaffelCover design: Nadine HumannCover illustration: Fotolia/RebelTypesetting and Printing: Hans Kock Buch- und Offsetdruck GmbH, Bielefeld
ISBN : 978-3-86793-262-2
www.bertelsmann-stiftung.org/publications

www.bertelsmann-stiftung.de/verlag

Inhaltsverzeichnis
Titel
Impressum
Preface
Cultivating innovations- three examples of internationally successful companies
Searching for the underlying reasons of innovative success
References
Values-based management: key to sustainable leadership in innovation and a high ...
1 Values-based management for innovation and high performance: a sustainable ...
2 Defining Corporate Values: the Novartis merger as a starting point for a new ...
3 Turning Values into Action: tying the value system to performance management ...
4 Deriving value from corporate values: securing the availability of ...
References
“Let’s innovate”: Henkel’s way to a new culture of innovation
1 Innovation requires ideas: how can employees’ potential for creativity be activated?
2 Toward a new culture of innovation: how Henkel mobilizes the creative ...
3 Searching for the reasons for innovation success: comparing modern ideas ...
4 Two types of culture change: “incremental approach” or “big, immediate success”
References
“Sharing Expertise” in an innovation process: B. Braun discovers customer ...
1 “If companies knew what their customers and users know...”-opportunities and ...
2 Sharing expertise: B. Braun’s traditional culture of innovation
3 B. Braun unlocks critically competitive external momentums for innovation ...
4 Successfully unlocking innovation momentums: challenges for the culture of innovation
References
Toward a differentiated understanding of a culture of innovation
The Authors
Preface
“We want to discover, develop and successfully market innovative products to prevent and cure diseases, to ease suffering and to enhance the quality of life.”
Novartis Mission Statement
“We strive for innovation. By providing an environment and a flexible structure in which innovative thinking can flourish, we safeguard our competitive advantage long-term. Our innovative strength and drive are based onR&D, extensive chemical and technical expertise, and a sound knowledge of customers, consumers, suppliers and markets. We take into account the requirements of sustainable business practice right from the start of the innovation process.”

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Lesen Sie weiter in der vollständigen Ausgabe!

Lesen Sie weiter in der vollständigen Ausgabe!

Lesen Sie weiter in der vollständigen Ausgabe!