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Backwards Book Publishing
How to produce your books in reverse: Save time, earn more income, and work less.
By Dr. Robert C. Worstell
With a collection of essays in alternative self-publishing strategies and tactics.
Audio to these essays are as linked, along with additional bonus downloads.
(PS. - Additional free downloads available in the back of this book.)
Copyright © 2017 Midwest Journal Press. All Rights Reserved
Publishing The Backwards Book
The Scene You Face
Book as an Idea Container
Advantages to Courses
Difficulties in Making Courses
Better Way to Make A Course
Optimal Work Flow
Promoting the Course
Your Mileage May Vary
May Your Income Rocket
Does This Book Publishing Model Work?
More on Courses and Publishing
Your book is an idea container.
Publish to Multiple Eyeballs
Publish a Deep Backbench
And a few other ideas remain...
How to Resolve and Expand Your Audience Out Of Trust
The Usual Suspects, the Usual Lies
Errors, Mistakes, and Misdirections
4 Simple Author Models to Use For Your Ultimate Success
Self-Publishing Secrets Every Author Should Know
First, You Have to Change Your Thinking
Second, Have a Smart Sequence of Producing Your Titles.
Why this works
Begin with the course in mind.
The Beginner’s Book Launch – How to Survive and Prosper
If you already have a list
What most authors without a list do:
What most authors do to get a list:
Research shows a third route.
What makes up a seed launch: step by step
1. Who is your buyer?
2. What problem are you solving for your buyer?
3. Find your own voice.
The Breakdown of Income From a New Course
Evergreen Launch versus Time-limited.
Hub and Spoke Marketing For Books
Let’s look at how this would happen.
What do you do when you’ve gotten all this publishing done?
More Books in the Really Simple Writing & Publishing Series
Really Simple Writing & Publishing Series
Really Simple Writing & Publishing
J'APE: Just Another Publicity Excuse
Publish. Profit. Independence.
How to Write Less and Profit More
Writing Serial Fiction in the Real World
How to Help Librarians Fall in Love With Your Self-Published Book
Cracking the Kindle Sales Code
Your Kindle Booksales Blueprint
Downloads For You
Get No-Charge Access to Writing and PublishingMaterials from Our Library Collection
Instant Access – Join Here
Click or type into your browser:http://livesensical.com/go/writingbooks/
(Listen to the audio and/or watch the video here.)
The situation that most starting authors have (and I've seen the same thing you've run into) is: How the hell do you get from here to there?
You hear and (are constantly told) about these outrageously successful authors. But only a very small few percent of people actually achieve that.
If you want to be successful you've got to study success. What I found by studying all these guys that are making six- and seven-figures as an author is that most of them have been starting out with books and ending up with courses.
The beginning author, though, has to spend a lot of time and money they don't have in order to do that. So most authors fail to make a livable income.
And as if we don't have enough problems, how is it a solution to work backwards?
Let's go back to basics. Books are an idea container. They aren't just an e-book, a paperback, and so on. The one set of content is pushed out through all these different versions: e-books, paperbacks, hardbacks, audio books, audio CDs, and also -- courses.
The great part about that is courses sell the books and the books sell the courses.
All these products tend to leverage each other. The advantages to courses is that they leverage existing content. You've already got this stuff there. So you just want to generate everything else out from it.
They also bring the audience from Amazon to you, rather than you pushing all your traffic to Amazon to get your sales. You actually are able to get these audience on to your mailing list and service them directly, and communicate with them personally. So you find out more and more about your audience and they get better service and better products from you. Eventually as they become superfans they then graduate into evangelists for your brand. They bring other people in as well. And all of this diversifies your income sources.
There's difficulties in making courses. First, they're video based primarily. And videos are very expensive in terms of time and money to produce any quality. For most courses they're on somebody else's platform so you have to drive traffic to them in order to make any sort of sales. Now, instead of being an author, you've turned into a full time marketer just to make money off this course. So courses don't usually get produced until last – if they do at all.
But the trick with courses is while an e-book is $3.99, a course that covers the same material as ebook is $299 or even $1000. So they can earn you the most money, the most income, fastest.
For most book publishing: If you're going to do this route of all these products, you'd write, edit, proof, and publish all your text versions.
Then you'd turn around and either hire someone else or just personally record the audio, edit that audio, and then publish it as an audio book and audio CDs.
Then you turn around to get the course, You'd have to record the video, you have to edit and produce the course. A lot of people are doing: they create the presentation, record more audio for that presentation, and then do a screen capture or marry the slides to an audio recording.
And all of this is expensive both in time and money. So you can see why it seldom gets done.
Now the flaws in the system, even on top of all we covered, is that most authors are working for Amazon as an employee without any benefits. Because, due to Amazon having these cliffs that they artificially generate at 30-60-90 day intervals. Most authors solve this by constantly writing more books. Every 30 days they have to come out with a new book, or maybe two months. And so that's just another job - "Just Over Broke."
And as a result of that, because you're so busy working on your books, if you're actually making money on your books you can get somebody hired out to do the audio, but the courses never get produced.
The highest-leveraged product you can have is a course and it will never get produced in most cases. Mainly, because there's too much time and cost, and also revisiting this old data one more time isn't as rewarding as writing a brand new book.
So what happens? You're leaving money on the table. Tons of it.
A better way to make the course than what we've seen before in the conventional method is:
You do the research in outline you do for regular textbook that you're writing.
Then you create a PowerPoint from that outline.
Then you record the video live with screen capture.
You use the PowerPoint and you just talk over it.