The must-read summary of Ekaterina Walter and Jessica Gioglio's book: "The Power of Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Brand".This complete summary of the ideas from Ekaterina Walter and Jessica Gioglio's book "The Power of Visual Storytelling" tells you how to use engaging visuals and graphics to tell the story of your business. According to Walter and Gioglio, all successful social media marketing includes visuals and infographics. It is vital to stay up to date and engage people with your visuals and grab their attention. The authors encourage using visual storytelling to increase brand awareness, strengthen customer relationships, enhance customer loyalty, tell your company's story and present information concisely. If you want your marketing to achieve these five goals, this summary is a must-read.Added-value of this summary:• Save time • Learn about the benefits of visual storytelling• Get your brand message across and get people interestedTo learn more, read “The Power of Visual Storytelling” and find out how to use visual storytelling as a marketing tool so you don’t get left behind!
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Book Presentation: The Power Of Visual Storytelling by Ekaterina Walter and Jessica Gioglio
Summary of The Power Of Visual Storytelling (Ekaterina Walter and Jessica Gioglio)
The best way to cut through the clutter and to really stand out is to tell your story online using compelling graphics and visuals.
All of the social media marketing tools which have come to prominence today work exceptionally well when you integrate photos, visuals, infographics, videos and other compelling images. People will be attracted by your visuals and will then be more receptive to read what you have to say. Visual storytelling can:Increase awareness of your brand.Strengthen customer relationships.Enhance customer loyalty and retention.Convey what you stand for as a brand.Tell your story quickly and concisely.
If you really want to get your message across, do like they do in school – show and tell. The world is shifting more and more towards visual storytelling. Don't miss out.
“In the age of infobesity, there are several ways to stand out from the noise and draw attention to your content in an organic way. And visual storytelling is one of them. Visual storytelling isn't just a shiny new phenomenon. It's here to stay, and it will continue to evolve as new social media platforms enter into the mix. As this happens, leveraging photos, videos, infographics, presentations, and more will only increase in importance. There's no time like the present to get started and begin creating!”
- Ekaterina Walter and Jessica Gioglio
About the Author
EKATERINA WALTER is cofounder and CMO of BRANDERATI. She specializes in social media and is a sought after keynote speaker on the topic. She is a regular contributor to Forbes, Fast Company, Huffington Post and Entrepreneur magazines. She had led strategic marketing initiatives for Intel, Accenture, Wells Fargo and others. She is a member of the board of directors of the Word of Mouth Marketing Association and the author of Think Like Zuck. She is a graduate of Thunderbird School of Global Management, University of Alaska Anchorage and State Technological University.
JESSICA GIOGLIO is a social media strategist. She had led the communications teams for iconic brands like Dunkin' Donuts, TripAdvisor, State Street and Comcast. She is also a popular public speaker and contributes to the Convince&Convert blog and to The SavvyBostonian blog. She is a graduate of Bentley University and the European Business School.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
1. The Rise of Visual Storytelling
The old adage has always been "a picture is worth a thousand words." That's no longer true. Today, it's more like appealing images and graphics will attract millions of viewers thanks to the rise of visual social media platforms. Visual storytelling is rapidly becoming the best way to market anything and everything.
Kids get it right away. At school, they have "show-and-tell" sessions – where they bring along an object and then talk about it. The funny thing is we never really outgrow that preference. If you want your presentations to really zing, have interesting visuals which you then wrap around an engaging story. Make your visuals great and you'll be remembered.
“Marketing is creating products and services that lead your tribe to tell stories that spread.”
- Seth Godin, author
All of the most popular social media platforms – like Facebook, Pintrest and Instagram – are geared up so it's easy to post images, videos, infographics and other visuals. For all of that, just dumping loads of images on them won't achieve much. To generate engage people, you've also got to create snack-sized stories which link those images together in an engaging story.
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