The must-read summary of Frank Feather's book: "FutureConsumer.com: The Webolution of Shopping to 2010".This complete summary of the ideas from Frank Feather's book "FutureConsumer.com" shows how the internet revolution has taken the shopping experience out of shops and into the home. This transition is set to completely transform the commercial and personal lifestyle landscape, effectively reversing everything in the industrial revolution required. In his book, the author points out that the current debate over the best approach to e-commerce is largely irrelevant. Instead, retailers should focus on winning the attention of the internet consumer, as there can only be one or two winners at most in each product category. By reading this summary, you will discover the key to coming out on top in the competitive Webolution.Added-value of this summary:• Save time• Understand key concepts• Expand your business knowledgeTo learn more, read "FutureConsumer.com" and find out how you can stand out online and win the Webolution!
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Book Presentation: Future Consumer.Com by Frank Feather
About the Author
Important Note About This Ebook
Summary of Future Consumer.Com (Frank Feather)
The Internet revolution, or “Webolution”, takes the shopping experience out of shops and into the home, or anywhere else the consumer may prefer to be. This transition will completely transform the commercial and personal lifestyle landscape, effectively reversing everything the industrial revolution required. In effect, e-commerce will morph into m-commerce (mobile commerce) as people move the bulk of their shopping online to enhance the quality of their lives.
On the Internet, you don’t need thousands of competing stores – just a few sites which make it onto the favorites list of the consumer’s browser. Therefore, the current debate over whether the best approach to e-commerce is “brick-and-mortar”, “pure clicks” or a hybrid “bricks-and-clicks” is largely irrelevant. Instead, retailers should be focused squarely on winning the attention of the Internet consumer, because there will only be one or two winners at most in each product category.
The true retail battle of the Webolution will be won or lost on the favorites lists of each consumer’s computer.
About the Author
FRANK FEATHER is a public speaker and global business futurist. After working as a strategic planning executive for three of the world’s largest banks, Mr. Feather founded his own consulting business in 1981. He is the author of two previous books, G-Forces: The 35 Global Forces Restructuring Our Future and The Future Consumer (which introduced the now widely used concept of “Thinking Globally, Acting Locally”). His Web site is located at: http://www.future-consumer.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
The Webolution is changing life, society and the economy for people around the world. Specifically:People are adopting a Web lifestyle in increasing numbers.Consumers are getting used to the idea of being able to shop anywhere, anytime and anyway they choose.Economic power is rapidly being transferred to more than 1 billion Internet business owners who will drive all global production and consumption activities.
Each of those three ideas are profound and far-reaching in impact. Taking each in turn:People are adopting a Web lifestyle in increasing numbers. What is a Web lifestyle? It means the Internet will become an integral part of everything a person does – the way they learn, work, play, shop, pay, keep family records, get entertained, stay up to date with the news, etc.
The Web lifestyle is effectively a return to the family based structure of society which existed until the industrial era. The Web makes it feasible for people to be productive from their homes – eliminating the need to commute, to go to an office and so forth.
People living a Web lifestyle will live in digital homes complete with digital appliances. They will travel in automobiles which can access the Internet on the move. And, whenever they’re away from home, they’ll carry portable devices of all varieties with Internet access.
In short, for a Web lifestyle, the Internet will become the always available “dial tone” of life. And by 2010, half the people in North America will be living a Web lifestyle.
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