Summary: The Neglected Firm - BusinessNews Publishing - ebook

Summary: The Neglected Firm ebook

BusinessNews Publishing

0,0
22,22 zł

Opis

The must-read summary of Jorge Vasconcellos E. Sa's book: "The Neglected Firm: Every Manager Must Manage Two Firms: The Present One and the Future One".This complete summary of the ideas from Jorge Vasconcellos E. Sa's book "The Neglected Firm" shows that one of the central challenges of management is the need to strike the optimum balance between what a business currently does and what it will need to do to succeed in the future. In his book, the author describes the "eternal dilemma of management" and how this dilemma needs to be solved through the management of present and future firms before the company can achieve good performance. This summary explains exactly how you can do this and will help you to ensure the future success of your business.Added-value of this summary: • Save time • Understand key concepts • Expand your knowledgeTo learn more, read "The Neglected Firm" and discover how you can follow this new strategic framework for long-lasting performance.

Ebooka przeczytasz w aplikacjach Legimi lub dowolnej aplikacji obsługującej format:

EPUB

Liczba stron: 34




Book Presentation: The Neglected Firm by Jorge Vasconcellos e Sa

Book Abstract

About the Author

Important Note About This Ebook

Summary of The Neglected Firm (Jorge Vasconcellos e Sa)

1. The Concept of the Future Firm

2. How to Manage the Future Firm

3. Organizing the Future Firm

Book Presentation: The Neglected Firm by Jorge Vasconcellos e Sa

Book Abstract

Main Idea

One of the central challenges of management is the need to strike the optimum balance between what a business currently does and what it will need to do to succeed in the future. Both facets of an operation are important for any business which aspires to excel over the longer term. In many ways, managers have to run the firm which caters to existing clients while simultaneously building a new parallel firm which will cater to the needs of the clients of the future.

Today, most managers seem to get so caught up in the day-to-day demands of current operations they neglect to plan effectively for the future. Or, to put that differently, managers generally tend to neglect their strategic planning departments, preferring instead to concentrate the majority of their attention on projects which are in the immediate future instead. While this approach may be lauded by Wall Street, it places the company at a potential competitive disadvantage to other enterprises which do a better job of preparing for the future.

Accordingly, every business manager should pay more attention to strategic planning. The firm of the future, as brought into existence by the strategic planning unit, needs to just as actively managed as is the current business. The potential successes of the future should not be squandered because of the pressing demands of the present. To neglect intelligent business planning or to fail to provide adequate resources to the planning department is unwise and short-sighted. A far better idea is to make strategic planning an integral element of everything the company currently does.

“Every manager must manage two companies simultaneously: the present one and the future one. If he manages just the first but neglects the future firm, the organization, given environmental change, will soon become obsolete. If he manages just the second but neglects day-to-day business, it will never reach the future. Consequently any corporate executive must be both a manager (to deal with the present firm) and an entrepreneur (to create the future one). This is the eternal dilemma of management – the urgent (day-to-day) and the important (the future) – which have to be reconciled. Only when both the present and future firms are well managed is good performance achieved. Otherwise, a manager will be doing only half a job.”

– Jorge Vasconcellos e Sa

About the Author

JORGE VASCONCELLOS e SA is a professor at the Lisbon Technical University where he was awarded the Jean Monnet chair in 1997, the highest European academic award. He is a graduate of Claremont Graduate School and Columbia University. Dr. Jorge Vasconcellos e Sa is the author of nine books and numerous articles on economics and management. He also works as a consultant developing executive programs for companies such as Shell, Unisys, IBM, Glaxo, BP and Accenture.

The Web site for Dr. Vasconcellos’s consulting firm iswww.vasconcellosa.pt

Important Note About This Ebook

This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.

Summary of The Neglected Firm (Jorge Vasconcellos e Sa)

1. The Concept of the Future Firm