The must-read summary of Frances Cairncross' book: "The Company of the Future: How the Communications Revolution is Changing Management".This complete summary of the ideas from Frances Cairncross' book "The Company of the Future" shows how the internet is forever changing how good companies will be structured and managed in the future. Irrespective of how the dot-coms are valued in the stock market, great changes are occurring as companies integrate the internet into their existing and emerging processes. In this book, the author explains how the internet now makes it possible and feasible for managers to redefine their companies in ways that are far more efficient and interconnected. This summary demonstrates why you should help your company benefit by changing your corporate structure and management practices and by taking advantage of the new opportunities made possible by the internet.Added-value of this summary:• Save time• Understand key concepts• Expand your knowledgeTo learn more, read "The Company of the Future" and take advantage of the bright business future offered by the internet.
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Book PresentationThe Company Of The Future by Frances Cairncross1
About the Author
Important Note About This Ebook
Summary of The Company Of The Future (Frances Cairncross)4
The Internet is forever altering how good companies will be structured and managed in the future.
Irrespective of how the dot-coms are valued in the stock market, great changes are occurring as companies integrate the Internet into their existing and emerging processes. In particular, the Internet is empowering managers of established companies to do familiar tasks in new and novel ways. By doing so, the Internet makes it possible and feasible for managers to redefine their companies in ways that are far more efficient and interconnected.
The fact that it is now possible to communicate knowledge and information anywhere in the world instantly and without cost has the power to dramatically alter three key areas where until now little has changed:The company’s ability to monitor and time its own financial transactions.The company’s ability to interact with its stockholders and the wider community.How the corporation should be structured, organized and managed.
As impressive as the impact of the Internet has been thus far on the face of global commerce, the best still lies ahead as more companies move from automating what they have always done to developing new and original ways to do business which were never before technically or economically feasible. This will include an unprecedented and rich opportunity to redesign how business gets done. And, as in any time of rapid change, the greatest benefits will accrue to whichever enterprises can change their corporate structure and management practices to take advantage of the new opportunities made possible by the Internet.
“Companies may well grow even more complex in the years ahead. Globalization, the speed of innovation, heightened demands of well-educated and articulate consumers – all will add to the demands on chief executives and their top teams. Running a business will be even tougher tomorrow than it is today, but the rewards will be greater.”
– Frances Cairncross
About the Author
FRANCES CAIRNCROSS is a management editor at The Economist. She is a graduate of Oxford University and Brown University. Ms. Cairncross chairs Britain’s Economic and Social Research Council. Her previous books have been Costing the Earth: The Challenge for Governments, The Opportunities for Business and The Death of Distance: How the Communications Revolution is Changing Our Lives.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
1. Manage knowledge effectively.
Businesses create value by applying knowledge creatively. Therefore, the company of the future will make it easy for new ideas to originate anywhere in the organization and be picked up on and executed effectively.
The communications revolution presents several significant benefits for the management of knowledge:Harnessing the Internet, it becomes easy for ideas to be shared for others to help enhance and improve them.Ideas can now move easily beyond the physical boundaries of the business.Sophisticated databases and intranets give companies an opportunity to build a storehouse of knowledge that can be accessed from anywhere.Vast amounts of information can be stored without errors and without generating a flood of paperwork.Companies in different industries and with completely different skill sets can easily collaborate together.The people in the field who are face-to-face with customers can have real-time access to the same amount of information that was historically only available in the back office.It becomes easy for teams of people in different parts of the world to collaborate together on a knowledge project.
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