Complete summary of Tom Peters' book: "The Brand You 50: Fifty Ways to Transform Yourself from an "Employee" into a Brand that Shouts Distinction, Commitment and Passion!".This summary of the ideas from Tom Peters' book "The Brand You 50" suggests that the paradigm of an employee working for a company on a corporate payroll is increasingly outdated. Even if you work for a company, it is imperative that you are your own “brand”. In his book, the author explains that this means providing the specific set of skills needed, adding value to the company and constantly upgrading your skills. This summary presents Peters' 50 tips that every ambitious businessperson should incorporate into their life in order to establish and express your "brand".Added-value of this summary:• Save time• Understand key concepts• Expand your knowledgeTo learn more, read "The Brand You 50" and discover the key to standing out at work by developing your own personal brand.
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Book Presentation: The Brand You 50 by Tom Peters
Important Note About This Ebook
Summary of The Brand You 50 (Tom Peters)
1. Nobody else can create your brand – only you.
2. Find ways to differentiate yourself effectively.
3. Job security is built on branding – nothing more.
4. To begin – take a snapshot of where your brand is.
5. Never focus on a job – always focus on the project.
6. Find good ways to package yourself as a brand.
7. Have the mental image of yourself as a company.
8. Your brand is defined by whatever you value.
9. Your brand must have distinctive attributes & skills.
10. Understand the dynamics of how you create value.
11. You need a concise, succinct corporate profile.
12. Even your job title must be distinctive & memorable.
13. Your brand is defined by how you allocate time.
14. Harness the politics implementation demands.
15. Realize there’s no such thing as a “little” task.
16. Become an expert at bootstrapping.
17. Build a portfolio of truly impressive projects.
18. Focus insanely on the one trait of differentiation.
19. Your brand is defined by who your clients are.
20. Obsess over how your clients think and feel.
21. Be stunningly good at something distinctive.
22. The growth of your brand is driven by networking.
23. The diversity of your network adds value.
24. Brand builders obsess over design details.
25. You must consistently add new ideas and products.
26. Undertake only audacious, ambitious projects.
27. To build your brand equity, take risks every day.
28. Focus on producing a performance of consequence.
29. Employees should be encouraged to build brands.
30. Your brand identity is your most valuable asset.
31. Credibility turns a brand into a mark of trust.
32. The bedrock of brand building is your business card.
33. A dazzling Web site is a must-have necessity.
34. You must become your own PR agency.
35. Be optimistic – a practiced optimist if necessary.
36. Do something that renews your brand every day.
37. Develop a formal, written brand reinvestment plan.
38. Be passionately curious about everything & anything.
39. Enlist directors and advisors for your brand building.
40. Get unfiltered information from the trenches.
41. Dedicate time & resources to building your network.
42. Make your own brand special right from the outset.
43. Lead. Set the pace. Have enthusiasm that radiates.
44. Obsess about power – the ability to get things done.
45. Utilize a proactive word-of-mouth marketing plan.
46. Think global – the Web makes it achievable.
47. Sell whatever you offer exceptionally well.
48. Ask for the business you want.
49. Commit to excellence – whatever the cost.
50. Your brand matters.
“I believe that 90+ percent of white collar jobs will disappear or be reconfigured beyond recognition within 10 to 15 years.”
– Tom Peters
“The fundamental unit of the new economy is not the corporation but the individual. Tasks aren’t assigned and controlled through a stable chain of management but rather are carried out autonomously by independent contractors. These electronically connected freelancers – e-lancers – join together in fluid and temporary networks to produce and sell goods and services. When the job is done, the network dissolves and its members become independent agents again, circulating through the economy, seeking the next assignment.”
– Thomas Malone and Robert Laubacher, The Dawn of the E-lance Economy, Harvard Business Review
The paradigm of the previous era was that employment for life on a corporate payroll was the ultimate in job security and achievement. The new paradigm of the emerging brain-based economy is:Each person has to act like an independent contractor – even if they are paid by the company.Each person has to add tangible value – or be replaced by better alternatives that will.Each person is totally dependent on their available skill sets – which must be upgraded on an ongoing basis.Each person is judged solely on their track record – the projects that have completed successfully in the past.
In short, everyone today must treat themselves and their careers as if they are a professional services firm with a total staff of one – themselves. To build the value of their firm, everyone must view themselves as a brand.
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