Summary: Pop! - BusinessNews Publishing - ebook

Summary: Pop! ebook

BusinessNews Publishing

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The must-read summary of Sam Horn's book: "Pop! Stand Out In Any Crowd".This complete summary of the ideas from Sam Horn's book "Pop!" shows that in order to be successful today, you need to stand out from the crowd immediately and impressively. In his book, the author explains that the best way to do this is to have a name, product, elevator pitch or proposal that "pops". This summary presents a Pop! formula based on four main ideas and will teach you how to put these ideas into practice and how to keep people interested once you've gotten noticed.Added-value of this summary:• Save time• Understand key concepts• Expand your business knowledgeTo learn more, read "Pop!" and discover the key to standing out from the crowd.

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Book Presentation: Pop! by Sam Horn

Book Abstract

About the Author

Important Note About This Ebook

Summary of Pop! (Sam Horn)

P: Purposeful

O: Original

P: Pithy

!: Long-lasting

Book Presentation: Pop! by Sam Horn

Book Abstract

MAIN IDEA

To be successful today, you need to stand out from the crowd immediately and impressively. The best way to achieve that is to have a name, a product, an elevator pitch or a proposal which “pops” or stands out from the pack. This is the essence of the POP! formula.

“It’s not enough to be the best at what you do; you must be perceived as the only one who does what you do.”

– Jerry Garcia

About the Author

SAM HORN is a business consultant, keynote speaker and author. Since 1981, she has given a speech or a presentation to more than half-a-million people around the world. Her corporate clients include NASA, Hewlett-Packard, the Young President’s Organization, the U.S. Navy and the Fortune 500 Forum. Sam Horn is also the author of Tongue Fu, What’s Holding You Back?, ConZentrate and Take the Bully by the Horns.

The Web site for this book is atwww.samhorn.com.

Important Note About This Ebook

This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.

Summary of Pop! (Sam Horn)

P: Purposeful

Just coming up with something fun and witty is pointless unless it accurately describes what you do and positions your business advantageously. To achieve that, you first need to be 100-percent clear in your own mind about what you’re trying to achieve.

More than likely, when you have an opportunity to tell someone about what you do or what you have to offer, you’ll have one minute or less to make your case. To use that minute effectively, you need to be 100-percent clear about what you want to say in advance. The only practical way you can do that is by thinking through the answers to the W-9 form in advance.

The W-9 Form

What am I offering?What problem does my idea solve?Why should people try or buy what I offer?Who exactly is my target audience?Who am I, and what are my credentials?Who are my competitors, and how do I differ?What objections will people have to this?What is the purpose of my pitch?When, where and how do I want people to act?

Quite simply if you anticipate and address all of these nine questions in your communication, then people will get what you’re trying to say and will know clearly what you want them to do with that information. To make this work better in practice:

Always write down your answers to these nine questions. Doing that will not only clarify your thinking but it will also generate a list of titles, taglines and other information points you may find useful.Try and develop a language bank of descriptive phrases, core words and powerful terminology which encapsulates what you want to say. Again, write this list down so it can be added to and refined with the passage of time.The first time you answer the W-9 questions, it will take you hours. As you fine-tune your thinking, you should be able to become more concise and succinct. Don’t try and skip the hard questions so you can get to the “fun stuff”. Be careful and thorough. Spending time now to clarify your thinking will save you time in the long run.Go through your W-9 answers and find one thing which will differentiate yourself and make you stand out. That key point of difference then becomes what you emphasize.