Complete summary of Bill McGowan's book: "Pitch Perfect: How to Say It Right the First Time, Every Time".This summary of the ideas from Bill McGowan’s book "Pitch Perfect" gives advice on how to make your presentations engaging and influential. According to McGowan, there are Seven Principles of Persuasion that you can use to make your presentations more effective and entertain your audience.The Seven Principles of Persuasion are:1. An engaging headline2. Vivid visual images3. Make it rich and brief4. Think, then talk5. Exude certainty6. Be insatiably curious7. Play to your strengthsAdded-value of this summary:• Save time • Make your presentations more engaging and effective• Learn how to grab the attention of your audience from the startTo learn more, read “Pitch Perfect” and find out how to deliver the perfect presentation every time!
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Book Presentation: Pitch Perfect by Bill Mcgowan
Summary of Pitch Perfect (Bill McGowan)
What makes a great presentation?
When you look through the tens of thousands of video clips which have been gathered over the years for televisions news shows, it becomes clear stand-out presentations always adhere to the same set of seven principles:An engaging headlineVivid visual imagesMake it rich and briefThink, then talkExude certaintyBe insatiably curiousPlay to your strengths
If you want what you say to be memorable and ultimately influential, work at integrating these seven principles of persuasion into your sound bite or pitch. Your listeners will love you for it.
“Despite their important and universality, few people know about these principles, and even fewer understand how to use them. That's because many of these principles are counter-intuitive. For instance, the less you say, the more people hear and remember. I promise you that soon, rather than fear high-stakes situations, you'll look forward to them. Rather than find them terrifying, you'll feel a sense of exhilaration. When you use the Principles of Persuasion to your advantage, you'll feel confident and at peace as you win the client, nail the job interview, or deliver the best speech of your life."
– Bill McGowan
About the Author
BILL McGOWAN is founder and CEO of his own media coaching company, Clarity Media Group. He is also a two-time Emmy Award winner with more than twenty-five years experience as an on-camera television journalist, television producer and researcher/assignment editor for CBS, ABC and Fox. He has personally conducted hundreds of interviews with newsmakers and serves as a media coach at Linked In, Facebook, The Campbell Soup Company, CNBC, Time Inc., Pfizer and others. Bill McGowan is a graduate of Fordham University.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
1. An engaging headline
Always start with your best idea expressed in a thought-provoking headline. Make people immediately think: I want to know more. Don't bury your lead, copy others or resort to cliches. Start out with a concise and compelling statement.
Is there anything worse than starting your pitch with an apology?"Good morning. I know it's early and everyone was out late last night partying, so stay with me as best you can through blurry eyes.""OK, I know it's been a long morning and this is the last presentation before we break for lunch. I just want to take a little bit of your time.""Hi. I realize you've just had a big lunch and feel like taking a siesta. I promise I will try and keep this lively so you stay awake.""Good afternoon. I understand this time slot is really hard to fill because there's a mid-afternoon energy lull. Well, I will do my best to take your mind off that sugar fix you're probably craving about now.""It's been a long day and my presentation is the only thing standing between you and Happy Hour, but I'm just going to walk you through a few key points."
What were these people thinking when they said those things? The worst possible way to start out your pitch is with an apology of any kind or even a hint you'd rather be somewhere else or doing something else.
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