Summary: Jab, Jab, Jab, Right Hook - BusinessNews Publishing - ebook

Summary: Jab, Jab, Jab, Right Hook ebook

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The must-read summary of Gary Vaynerchuk's book: "Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World". This complete summary of the ideas from Gary Vaynerchuk's book "Jab, Jab, Jab, Right Hook" uses professional boxing as a perfect metaphor for doing business in the social media age. The author explains the correct step-by-step process to follow before introducing an alluring offer (a right hook) to the target audience. By taking the time to follow this process and using social media to get your message and story across, you are sure to be rewarded with greater sales afterwards.Added-value of this summary: • Save time • Understand the key concepts • Expand your selling skillsTo learn more, read "Jab, Jab, Jab, Right Hook" and discover the best strategy for attracting customers in the noisy world of social media.

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Book Presentation: Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Book Abstract

About the Author

Important Note About This Ebook

Summary of Jab, Jab, Jab, Right Hook (Gary Vaynerchuk)

1. How to market in the social media era of business

2. How to make jab-jab-jab-right-hook work

3. Putting it all together –The “Holy Trinity” of social media marketing

Book Presentation: Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Book Abstract

Main idea

Professional boxing is the perfect metaphor for doing business in the social media age. Prizefighters don’t walk into the ring and immediately go for the knockout punch. Instead, they first deliver a series of well-planned jabs to set their opponent up. They work at getting the lead-up jabs working so their right hook will then connect when it is unleashed.

This is how you should approach marketing in the digital age as well. Instead of going for an immediate sale the first time a prospect gets to hear about your brand, you should first build the relationship by providing high-quality micro-content with no strings attached. That’s the equivalent of a prizefighter’s “jab.” Once you’ve delivered a series of jabs, you can then present them with an alluring offer (your “right hook”) to buy something you sell. If you’ve engaged them intelligently, they will then respond to your offer.

Admittedly, fights aren’t won on jabs alone but most businesses today aren’t working on perfecting their jabs nearly enough. If you can be a little more patient and distribute stories and content people like using social media tools, your subsequent attempts to make sales will be far more productive.

“No matter who you are or what kind of company or organization you work for, your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase. People are just not watching television, listening to radio, reading print, or even paying much attention to emails. At least, not as often as they used to. They’re on social media. It’s time to learn how to use the system to achieve your business objectives, and put more time, energy, and dollars into the place where the consumers actually are, and not where you wish they would stay. Social media platforms offer us our best chance to stretch our marketing dollars the furthest.”

– Gary Vaynerchuk

About the Author

GARY VAYNERCHUK is an entrepreneur, a story teller and the CEO and co-founder of Vayner Media, a digital marketing strategy consulting firm established in 2009. From 2006 to 2011, he ranWineLibrarytv.com where he grew the business from $3 million to $45 million in annual turnover. His latest company, Vayner Media, works with Fortune 500 companies like GE, PepsiCo, Green Mountain Coffee, the NY Jets and the Brooklyn Nets to build their brands through social networks. He is the author of New York Times bestsellers Crush It! and The Thank You Economy. Gary Vaynerchuk immigrated from Russia to the United States in 1978 and is a graduate of Mount Ida College in Newton, MA.

The Web site for this book is atwww.jabjabjabrighthook.com.

Important Note About This Ebook

This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.

Summary of Jab, Jab, Jab, Right Hook (Gary Vaynerchuk)

1. How to market in the social media era of business

Almost everyone carries a mobile phone today and if you look around, you’ll find that around half the time people are using their phones they are on social media. That fundamentally alters the dynamics of marketing in the digital age. Social is not only cannibalizing traditional marketing, it’s cannibalizing digital media too. Your target market is now mobile – and you’d better be too if you want to have any chance of reaching prospective customers.

“Great marketing is all about telling your story in such a way that it compels people to buy what you’re selling. That’s a constant. What’s always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it.”

– Gary Vaynerchuk

Over the past five years or so, marketers have started dividing their campaigns into three distinct categories:

Traditional – print, TV, etc.