The must-read summary of Gil Dorland and John Dorland's book: "Duty, Honor, Company: West Point Fundamentals for Business Success".This complete summary of the ideas from Gil Dorland and John Dorland's book "Duty, Honor, Company" shows how most people agree that business is war, with the primary goal of winning market share and making money. In their book, the authors explain how you can study the strategies that succeed in military battles in order to gain an insight into what is likely to succeed in the business arena. By reading this summary, you will learn how you can apply the three essential military pillars of West Point to your business and guarantee victory over the competition.Added-value of this summary:• Save time• Understand key concepts• Expand your business knowledgeTo learn more, read "Duty, Honor, Company" and find out how you can study the military field to form the best competitive strategy.
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Book Presentation: Duty, Honor, Company by Gil Dorland & John Dorland
Summary of Duty, Honor, Company (Gil Dorland & John Dorland)
Most people agree that business is war – except the primary goal in business is to win market share and make money rather than seize territory or kill the enemy. Therefore, if the military paradigm fits the business world, by studying what succeeds in military battles, you can gain insights into what is likely to succeed in the business arena.
The finest source of military brilliance in the modern world has consistently originated from the United States Military Academy at West Point, which was founded in 1802. Thus, the time-tested methodologies taught there should be rigorously examined for their transferability to business.
The three essential pillars of the West Point philosophy are summed up in its motto: Duty, Honor, Country. In a business context, this underlying philosophy can be translated as Duty, Honor, Company. A business leader with a sense of duty inspires and motivates his or her coworkers. Honor is the foundation of great character traits. And ultimately the company must flourish if it is to endure and succeed.
Accordingly, taking the lead from West Point, leadership, discipline, high ethical standards and investments in the future should become the paramount business priorities. At the same time, business managers should focus on providing leadership and ethics for every person in the company organization. Only when business managers actually get out front and lead will the enterprise flourish and become great.
Duty, honor, company serves exceptionally well both as a motto and a way of life.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Section 1: Military Leadership Principles That Apply to the World of Business
Business leadership is actually based on, and strongly influenced by, military leadership practices – just the terminology is different
The key leadership principles are:Make certain everyone operates by the same principles.Have a clear and concise mission statement.Build leaders rather than managers.Hold to the highest possible standard of ethics.Respect the need for an appropriate amount of discipline.Have a clearly defined organizational structure.Dress suitably – your attire is a walking resume.Encourage the development of character.Develop a broad award program to highlight achievements.Build morale – enthusiasm, devotion and esteem.Respect real world experience.Have on ongoing formal training program in place.Hit a balance between creativity and longevity.Inspire positive action.
Make certain everyone operates by the same principles.
Armies are well known for having staff organizational manuals that detail exactly how the military unit is expected to respond to any situation that arises. Business leaders, by and large, consider this practice stifles creativity and the exercise of judgment on the part of their employees.
That conclusion, however, misses the point. The army manuals can hold excellent clues for business leaders on how to compete against enemies to achieve a stated objective. Therefore, the emphasis should be on what can be learned from military practice, not on how it is precisely structured and delivered.
Have a clear and concise mission statement.
Military leaders are always given a clear picture of what they are required to accomplish – their mission. Frequently, they also have a stated list of specific objectives given as well – intermediate goals that offer short-term results.
Having a mission statement helps everyone in the entire business organization come to a clear understanding of precisely what is to be achieved. It enables everyone to be pulling in the same direction – thereby creating opportunities for business synergy to be realized.
Build leaders rather than managers.
The principles of leadership taught at West Point are:Know yourself and seek self-improvement.
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