Estimation of Willingness-to-Pay - Christoph Breidert - ebook

Estimation of Willingness-to-Pay ebook

Christoph Breidert

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367,29 zł

Opis

With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned prices. The customers indicate whether they would actually purchase the presented product profiles.

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