Analytical CRM - Markus Wübben - ebook

Analytical CRM ebook

Markus Wübben

409,33 zł


Using empirical analyses on the basis of sound theoretical foundations, Markus Wübben shows how customer relationships can be broadened, i.e., how customers’ cross-buying behavior can be stimulated and how customers’ relationship length and depth, meaning customers’ activity and purchase-levels, can be predicted.

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