At a time when traditional dating practices are being replaced with new ways to meet potential partners, this book provides fresh insights into how are men responding to new ways of dating. Drawing upon original research, this book examines a wide range of contemporary dating practices that includes speed dating, holiday romances, use of dating apps, online sex seeking and dogging. It reveals the ways in which men draw upon traditional models of masculinity to negotiate these changes; but also, the extent to which men are responding by elaborating new masculinities. Through an investigation of the dynamics of heterosexuality and masculinity, this book highlights the importance attached to authenticity, and the increasing marketization and commodification of dating. It argues that in a post-truth world, men must also come to terms with a post-trust dating landscape. Combining rich empirical material with keen theoretical analysis, this innovative work will have interdisciplinary appeal for students and scholars of sociology, media studies, cultural studies, and gender studies.