The Public Speaker - Anthony Ekanem - ebook

The Public Speaker ebook

Anthony Ekanem

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Opis

You can become a professional public speaker as a lucrative sideline to your current business or you can make professional speaking the entire focus of your career. It's up to you! Professional speaking is a flexible and lucrative enterprise. The best public speakers earn all or most of their money from public speaking, and they make very good livings indeed. Fees for public speaking can range from the low hundreds, for those just starting out, all the way up to six figures, for those who have impressive credentials and experience. What are some types of public speaking you may want to practice? Many speakers enjoy giving workshops, seminars, or keynote speeches. A speech will usually run a half-hour to an hour, depending on the time of day. Lunch speeches, for instance, will be shorter than a keynote speech at a banquet. You may be booked as the highlight or draw of a conference, or be asked to speak to a lunchtime networking meeting. Workshops and seminars are generally lengthier than speeches. In workshops, participants often get hands-on experience in your area of expertise. Like workshops, seminars may run a day or longer, but they won't necessarily include a hands-on component. Either workshops or seminars may be presented as a part of a larger conference. Professional speaking can also help you build your business. You may choose to add speaking to your repertoire as a marketing boost. There is no better way to become known. Many people who promote their businesses through public speaking also sell additional products at the "back of the room." These can include books, CD sets, coaching sessions, and so forth—and all of these can lead to more public speaking engagements, too! Success as a public speaker adds to self-confidence and self-esteem. Knowing that you can command the rapt attention of an audience of hundreds, or even thousands, gives you unshakeable confidence in nearly every situation. The poise that you gain through mastering public speaking will help you in every aspect of business. The best professional speakers love what they do and it shows. There's nothing like the adrenaline rush of having a roomful of people applauding you….or maybe even on their feet, giving you a standing ovation! This feeling can even become mildly addictive. But don't worry, if the thought of standing before even a small group makes your knees start shaking, there are techniques you can master to help you become comfortable and skilled. But don't worry, because this is one addiction that is healthy. After all, as a public speaker you'll be helping people through sharing the information that you, as an expert, have accumulated. Because of this, many people feel called to the profession of public speaker. To these speakers, sharing their special knowledge is as important, if not more important, than the healthy salaries they command for their speaking skills. So, if you've decided that developing a lucrative public speaking profession is for you, let's get started in learning more about it. First we'll look at some of the pros and cons of a public speaking career.   Anthony Ekanem is a Management scholar, researcher, writer and author. He is also a Chartered Insurer with many years of experience.

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The Public Speaker

Anthony Ekanem

 

Inhaltsverzeichnis
Chapter 1: What Is Public Speaking?
Chapter 2: Why You Should Become a Paid Speaker
Chapter 3: Getting Started
Chapter 4: The Traits and Skills You Need
Chapter 5: Develop a Strategy for Success
Chapter 6: Organizations to Help You Begin
Chapter 7: Recommended Reading as You Get Started
Chapter 8: How to Improve Your Speaking Skills
Chapter 9: Should You Join Toastmasters?
Chapter 10: How Do You Become an Expert?
Chapter 11: How to Market Your Services
Chapter 12: The Marketing Tools You Need
Chapter 13: Agents and Bureaus
Chapter 14: How to Write Great Speeches
Chapter 15: How to Tailor Your Presentations
Chapter 16: How to Control Your Nerves
Chapter 17: What Are Back of the Room Sales?
Chapter 18: How to Create Back-of-the-Room Materials
Chapter 19: A Personal Success Story
Chapter 20: Are You Called to Make A Difference?
Chapter 21: Expect To Succeed!

Chapter 1: What Is Public Speaking?

 

You can become a professional public speaker as a lucrative sideline to your current business or you can make professional speaking the entire focus of your career. It’s up to you!

 

Professional speaking is a flexible and lucrative enterprise. The best public speakers earn all or most of their money from public speaking, and they make very good livings indeed. Fees for public speaking can range from the low hundreds, for those just starting out, all the way up to six figures, for those who have impressive credentials and experience.

 

What are some types of public speaking you may want to practice? Many speakers enjoy giving workshops, seminars, or keynote speeches. A speech will usually run a half-hour to an hour, depending on the time of day. Lunch speeches, for instance, will be shorter than a keynote speech at a banquet. You may be booked as the highlight or draw of a conference, or be asked to speak to a lunchtime networking meeting.

 

Workshops and seminars are generally lengthier than speeches. In workshops, participants often get hands-on experience in your area of expertise. Like workshops, seminars may run a day or longer, but they won’t necessarily include a hands-on component. Either workshops or seminars may be presented as a part of a larger conference.

 

Professional speaking can also help you build your business. You may choose to add speaking to your repertoire as a marketing boost. There is no better way to become known. Many people who promote their businesses through public speaking also sell additional products at the “back of the room.” These can include books, CD sets, coaching sessions, and so forth—and all of these can lead to more public speaking engagements, too!

 

Success as a public speaker adds to self-confidence and self-esteem. Knowing that you can command the rapt attention of an audience of hundreds, or even thousands, gives you unshakeable confidence in nearly every situation. The poise that you gain through mastering public speaking will help you in every aspect of business.

 

The best professional speakers love what they do and it shows. There’s nothing like the adrenaline rush of having a roomful of people applauding you….or maybe even on their feet, giving you a standing ovation! This feeling can even become mildly addictive. But don’t worry, if the thought of standing before even a small group makes your knees start shaking, there are techniques you can master to help you become comfortable and skilled.

 

But don’t worry, because this is one addiction that is healthy. After all, as a public speaker you’ll be helping people through sharing the information that you, as an expert, have accumulated. Because of this, many people feel called to the profession of public speaker. To these speakers, sharing their special knowledge is as important, if not more important, than the healthy salaries they command for their speaking skills.

 

So, if you’ve decided that developing a lucrative public speaking profession is for you, let’s get started in learning more about it. First we’ll look at some of the pros and cons of a public speaking career.

 

Chapter 2: Why You Should Become a Paid Speaker

 

There are many reasons why you should become a professional speaker, and we’ve already detailed some of them in the previous chapter. Lucrative fees, prestige, and an excellent addition to your marketing repertoire are tops on most people’s list. However, if you are serious about becoming a professional speaker, it is important to take a good look at both the pros and cons of the profession.

 

Pros:

Flexibility in schedule

Opportunity to travel

The sky is the limit for salary!

Chance to meet many varied and interesting people

Excellent way to promote your business

Lots of opportunity for “back of the room” product promotion

You are your own boss

You can make a difference in people’s lives

Great self-confidence booster

The challenge will keep your brain fresh and alive

Recognition as an expert in your field

You may even achieve fame

Sound good? Great. However, slow down for a moment. Let’s also take a good, hard look at the cons of a public speaking career. You don’t want to begin a career in speaking only to discover you hate some of the downsides of it.

 

Cons:

Necessity to spend a lot of time away from home

Responsible for own marketing

Your success is up to you

Must learn—and continue to hone—public speaking skills

Need to have interesting and timely things to say

Must keep your product—your speeches—current

No stable income at first

 

As you can see, some of the best things about being a public speaker, such as being your own boss, are also the worst things, such as being your own boss and being responsible for your own success. However, this independence and challenge is what most public speakers thrive on. The entrepreneurial spirit is alive and well in the field of professional speaking!

 

If all of the pros appeal to you but you aren’t sure you have the skill-set necessary to become a polished public speaker, don’t worry. Very few people set out initially to carve out a career in professional speaking. Many speakers get into it through other means—such as promoting their business or talking about their passions—and discover they have a true love for it. Over the years, they have learned tips and techniques to become stellar public speakers. And you, too, can take advantage of these tips and techniques and learn how to shine as a professional speaker yourself. There are many organizations and books available to help you learn the ropes.

 

Chapter 3: Getting Started

 

First of all, you need to decide what you will be speaking about. The top professional speakers develop highly focused niches in very specific markets. Of course, if you have a business and want to begin public speaking as a way to increase your market share, you will already have your topic figured out. But what if you don’t? How can you find a topic to speak on?