Marketing Tactics that Sell - Anthony Ekanem - ebook

Marketing Tactics that Sell ebook

Anthony Ekanem

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It is a fact that Internet Marketers use "dirty tricks" to sell their products and services. Although many of them won't admit to the fact. Still, it's the truth! Some of them may not even realize they're using them. And some of them do know. The latter half are the folks that are raking in the cash daily.What is a "dirty trick"? Well, that's easy. It is a sly method used by people every day to get a desired reaction out of another person. When you think of these words, you may think "rip-off", "unethical", or "illegal". Let's get one thing straight right away. The tactics discussed in this book are not illegal. They are not unethical and they are not a rip-off. But they are a bit on the "crafty" side. Crafty or not, the point is they work. And if you're not using them, then you're losing money.Diving right in, we are going to discuss my

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Marketing Tactics That Sell

Some Dirty Tricks
Table of Contents
Introduction
Creating Controversy
The "Shock" Tactic
The "Scare" Tactic
The "Could Care Less" Tactic
The "No Price" Tactic
The "Testimonial" Tactic
The "WIIFM" Tactic
The "Countdown" Tactic
The "Review" Tactic
The "Get Personal" Tactic
An Offer You CAN'T Refuse
Getting All "Hyped" Up
"Trash" Talking
Show Them What You Got!
Let's Be Partners
This Is Secret
Do You "Qualify"?
Let's Go Through This One More Time
In Closing

Introduction

 

It is a fact that Internet Marketers use "dirty tricks" to sell their products and services. Although many of them won't admit to the fact. Still, it's the truth! Some of them may not even realize they're using them. And some of them do know. The latter half are the folks that are raking in the cash daily.

 

What is a "dirty trick"? Well, that's easy. It is a sly method used by people every day to get a desired reaction out of another person. When you think of these words, you may think "rip-off", "unethical", or "illegal".

 

Let's get one thing straight right away. The tactics discussed in this book are not illegal. They are not unethical and they are not a rip-off. But they are a bit on the "crafty" side. Crafty or not, the point is they work. And if you're notusing them, then you're losing money.

 

Diving right in, we are going to discuss my #1 dirty trick. . .

 

 

Creating Controversy

 

This has to be one of the best ways to generate sales. Controversy creates two types of interest. Negative and positive. And both forms of interest work together to make you profits. How exactly?

 

Well, let's do a quick example. Person N and Person P. Person P loves what you have written and can directly relate to what you have said. Person N on the other hand thinks you're an obnoxious creep full of insane beliefs.

 

Both Person P and Person N comment on your writing. They read each other’s comments and they are inflamed by those comments. So, they begin a back and forth battle of words based entirely on what you had to say! Now comes Person S, Person V, and Person C. They add their two cents and take sides of who's right and who's wrong. Then come more comments. And more, and more.

 

And if you're selling something that expands on your initial post, you'll get both those that hate what you had to say, and love it, buying your product. The negative folks will want further proof that you're a total moron while the positive folks will want to learn more about what you are teaching, or saying.

 

Every single day, millions of folks hop onto the internet and have something to say. Most likely they'll do this through writing. Whether it's through an article, an email, or a blog. The "trick" is to make what you discuss controversial through your writings.

 

Don't be boring. That won't do a thing for you. The essence of creating controversy is by using passion. If you've had a bad experience with another person, tell people about it. If you really love a particular product, or person, tell people about it.

 

But be sure that your writings can convey the passion that you feel whether it's negative or positive. If you are effectively creating controversy through your writings, most people that read it will either love what you have to say or hate it. Either way, they'll talk about it.

 

And if you give them a chance to communicate how they feel about it, this will lead to more profits in your pockets! But, in order to use controversy you have to be willing to take a stand on a certain topic. No "wishy-washy" comments will do.

 

If you make people angry, good! But don't back down on your opinions though. That defeats the purpose of using this tactic completely. If some people don't like what you're saying, who cares?? At least you had the guts to stand up for what you believe and say it.