List Building for Beginners - Anthony Ekanem - ebook

List Building for Beginners ebook

Anthony Ekanem

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Emails are replacing regular mails from the post office. Not only because it is cheaper, since you do not need to buy a stamp, it's also definitely faster. Emails can be sent in as fast as five seconds, depending on the server, anywhere in the world. No doubt emails are being used to distribute newsletters, promotional mails, and other stuff. How then would you be able to round up email addresses to send those marketingmails you have? Here is where an opt-in list comes in.An opt-in list is a directory of email addresses you can send those mails to. Though it seems to be easy to find email addresses, if you are talking thousands in numbers, it is going to be hard. Besides, you have to determine the recipient of the email. You wouldn't want your readers mostly male if you are selling lipsticks, right? A good opt-in list should include the profile of the email address owner.

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List Building for Beginners

Table of Contents

List Building for Beginners

Building Your Business with an Opt-in List

Utilizing the Secrets of Opt-in Mailing Lists

Online marketing may have developed a sudden surge these past few years, but many in the know how have felt its rise even from way then. As more Internet based businesses are put up, the need to develop new marketing skills and knowledge based on this new medium have arisen. More and more marketing strategies are being discovered and developed to cope with the changing face of the business world.

Quick and Easy Ways to Build a Profitable Opt-In List

Trust You Quickly

How to Make Money Using Your List

What to Avoid When Emailing Your List

How to Build a List of Eager Subscribers

List Building for Beginners

Chapter 1

Building Your Business with an Opt-in List

 

Before revealing the secrets of the trades, here are myths and fallacies that need to be

cleared before one indulges into building an opt-in list. These marketing misconceptions could pose so much of an obstacle towards your profiting well from your business.

 

Not a lot of people use email

Email marketing is one of the most effective marketing methods nowadays simply because virtually almost all people use email. Check on those email fields or blanks required to be filled up on various forms needed in processing different transactions. A person without an email address is tantamount to a person without an online home, which is one big shameful truth for this generation.

 

Email marketing campaigns can offend a lot of people

The not-so secret way to surmount this dilemma is through permission-based advertising. There's no harm in trying after asking for permission.

 

It's stupid to send email to all the people

The key to this predicament is to have a very discerning eye on whom to email and whom to not email. Better look for some metrics on how to know which group of people would give you high return on investment.

 

The Real Deal with Building Opt-in List

After clearing the fog regarding email marketing myths, here's how one can benefit from employing the power of email marketing campaigns - building an opt-in list. However, building an opt-in list is not a piece of cake particularly for the uninitiated. Here is a rundown of tips on how to succeed in this kind of marketing endeavor.

 

1. Strategic Collection of Data

Know which information from your audiences will help you in lowering expenses and/or making sales flourish. Devise a tactic to make people voluntarily provide you with the information necessary to create higher conversion.

Overload of data is not good. Ask only for opt-in, with their full name and email addresses. Make sure that the profiles that you gather are updated to aid in improving the relevance, timeliness and satisfaction from each deal you make.

 

2. Good Implementation

Old adage says it all, “action speaks louder than words”. This easily translates to the difficulty one has to undergo during the execution of his or her email marketing efforts. It's a good thing that various methods, often low-cost, abound to hasten and facilitate the building up of one's opt-in database.

 

Tracking your email marketing results can pose great hardship, too. Technology and relevant sources should be employed in making this aspect of your marketing a lot manageable. Your high traffic groups of opt-ins with the greatest result should be taken noted of.

 

The following are the most widely used methods to leverage channels without overspending:

1. Make use of websites.

It is an excellent tool for data collation and providing you with relevant information regarding your email offers. Use forms that solicit your visitor's email address and consent.

 

2. Make use of print ads, brochures, TV, radio and direct mail.

These are the more popular ways of marketing aiming to lead traffic to one's site.