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What if the real reason your deals fall apart has nothing to do with the terms on the table—and everything to do with what happens inside your own head? Drawing on his years as a firefighter and his hard-won success as an investor, Nik McCorren reveals why smart, capable people freeze, fold, or fight in high-pressure conversations—and how to stay composed when it matters most. From Heat to Handshake blends neuroscience, behavioral economics, and real stories from emergency scenes and boardrooms to give you a practical system for defusing tension and reaching durable agreements. This is not another book of slick scripts. It is a field manual for performing under pressure, built on the same truth every first responder knows: calm is a trained skill, not a personality trait. Inside, you'll discover: - Why stress hijacks your judgment—and how to keep thinking clearly when adrenaline spikes - How tone, pace, and presence lower walls faster than any argument - The strange power of hearing "no" and why it builds stronger yeses - How to name the fear or hostility in the room and turn it into cooperation - Ways to spot a hollow "yes" before it collapses your deal - How anchors, precise numbers, and walk-away lines quietly decide outcomes Master the conversation, and the deal takes care of itself.
Ebooka przeczytasz w aplikacjach Legimi na:
Liczba stron: 342
Rok wydania: 2026
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