Blogging for Profits - Anthony Ekanem - ebook

Blogging for Profits ebook

Anthony Ekanem

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Opis

A blog is sometimes called web log or weblog. At first, they were used as a personal place, for collecting links, sharing commentary – but now; they are a valid and VALUED form of communication for business people of all types. From the basics of blogging, to the intermediate areas – such as social bookmarking, and article marketing, to the advanced techniques using autoresponders and more, there's something for every affiliate marketer to put into motion. The great thing about blogs is that people read them for fun and for information – in fact, blogging is one of the few areas of the internet that covers business, pleasure, networking and play.They do for your company what face to face marketing could only do in the past – they provide you with a real, interesting connection to your readers – personalised contact, and information about your company that will allow them to empathise, and discuss your most important points, and anything that ties in with hot button topics and your business.Blogs give your readers and consumers a chance, not only to read and connect with you, but a chance to comment and discuss with you, and your team, the information that you're sharing – allowing them to further relate to your message. And a consumer that relates to you is a customer in waiting!Our guide covers the very basics of blogging – it skims into areas that you'll possibly never have heard of – and cover them so that you can employ them in seven days – or less.

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Blogging for Profits

Set up your Blog for Long Term Succes
Table of Contents
Introduction
Give Your Readers What They Want
Choosing your platform
Blog content
The art of writing itself
You can also....
Promoting Your Blog
Make Your Blog pull people in...
Blogging is an emergent technology – you have to keep this in mind, because if it’s an emergent technology, so are the ways you promote your blog.
The bottom line to this is that the more readers you have, the more traffic you have – the more customers you should generate.
The Social Networking and Bookmarking Debate
Tying it all up
Step One: Keep Track of Your Blog Results
Blogging for Profits

Introduction

 

A blog is sometimes called web log or weblog. At first, they were used as a personal place, for collecting links, sharing commentary – but now; they are a valid and VALUED form of communication for business people of all types. From the basics of blogging, to the intermediate areas – such as social bookmarking, and article marketing, to the advanced techniques using auto responders and more, there's something for every affiliate marketer to put into motion.

 

The great thing about blogs is that people read them for fun and for information – in fact, blogging is one of the few areas of the internet that covers business, pleasure, networking and play.

 

They do for your company what face to face marketing could only do in the past – they provide you with a real, interesting connection to your readers – personalised contact, and information about your company that will allow them to empathise, and discuss your most important points, and anything that ties in with hot button topics and your business.

 

Blogs give your readers and consumers a chance, not only to read and connect with you, but a chance to comment and discuss with you, and your team, the information that you're sharing – allowing them to further relate to your message. And a consumer that relates to you is a customer in waiting!

 

Our guide covers the very basics of blogging – it skims into areas that you'll possibly never have heard of – and cover them so that you can employ them in seven days – or less.

 

 

Day 1

 

Starting a blog is as simple as finding a space online to write – and the time to write.

 

To start though, you'll need to work through a brief list of steps to create your space.

 

Before you even consider your blog though, you have to think about WHAT you're going to blog about. It’s important to stop and think about your blog, before starting it because, to be quite honest, without purpose, blogs are pointless. And this pointlessness will dilute your message considerably.

 

So, you need to think about what you're writing and why. Consider your theme – and then build some keywords around it, because for the first little while, you should try to include at least some of them in every post. You'll get archived in all of the right places that way, which will lead valuable NON COMMENT generated traffic to your blog. You'll also be commenting on blogs similar to yours and hopefully, generating more traffic based on the links you leave.

 

You can choose your topic, keyword, and theme simply by considering what, in connection to your business you're an expert in. Once you've looked at that, you can decide whether it’s profitable, or viable to pursue it. If not, look at a related area that you can cover – your blog should always relate to your business choices, and give you interested traffic. Having said that, your blog isn't a free advertising system and nothing more – you've got to remember that people will be turned off by blatant advertising.

 

Choosing your keywords

 

Keyword Research

 

Keyword research is relatively simple – you can undertake basic research at http://www.thetoolman.net/keywordtool/research.php

 

You can use this to research your general keywords – and check on their general profitability, if you're using CPM advertising. You might not be – but most blogs make a residual income from AdSense or similar, and it’s not something you should overlook, for your long term stratagem. Niche blogs can earn well.

 

Once you've found a profitable overall keyword, you'll need to check out your competition -

 

http://inventory.overture.com/d/searchinventory/suggestion/

 

Though considered less effective now – it’s still a good tool for finding your competition levels. You'll be able to assess your competition – basically, you're looking for a niche that's either tiny, if it’s narrow, or large, if it’s broader. Your narrower niches can only support a tiny amount of blogs – whereas the broader your definition, the more your niche will support – but the flip side to that, is that you've got more competition.

 

Once you've worked out your profitability, and competition, you can also use the keyword search at Overture to evaluate your other keywords (and get an idea on where to start blogging from).

 

You can place that information in a spreadsheet for reference – or use programs like article architect to extend on your research (affiliate link for article architect)

 

Once you've made a list of your keywords – and paced them into a spread sheet, you can take your research a step further. Article architect does it for you, but if you've not got that piece of software, or a similar one that researches keywords, you can do it manually.

 

Open up both Google and Yahoo, and start plugging your keywords into it – at the top you'll see a listing 1 of (a number) – you can then divide your 'competition' number by the total of your searches (a number) – that will give you a rating for that keyword – and the keyword with the 'best' ratings are the ones you'll probably want to focus on.

Article architect does this automatically – highlighting the 'optimum' keywords – and there are other pieces of software will do the same.