Will It Fly?: How to Test Your Next Business Idea So You Don't Waste Your Time and Money - PCC - ebook

Have you been burned from rushing into a business idea too quickly? Discover a step-by-step system for testing your concept before it goes to market.  Are you the kind of person who likes to fire before you aim? Do you have an endless list of business ideas with no clue as to which one you should run with? Smart Passive Income founder Pat Flynn has created multiple successful businesses, and learning from his experiences may be the key to starting your idea off on the right foot.  A lack of proper validation kills more businesses than anything else. Will It Fly provides you with action-based examples, small-scale litmus tests, and real-world case studies that ensure you properly vet your idea before you spend your hard-earned time and money. Pat’s book is the business flight manual you never had to transform your part of a plan into a business that takes off and soars.  In Will It Fly, you’ll discover:  - How to make sure your target idea aligns with your goals to inspire 100% passion - How to uncover important details about your plan to give you all the facts you need to succeed - How to think critically when you evaluate the current conditions of the market - How to validate and test your idea to see if it can actually work  - How to make sure your idea is ready for launch, and much, much more!  Through a collection of practical exercises and insightful anecdotes, Will It Fly challenges you to get past analysis paralysis and do the work you need to launch a successful business. If you’re going to start a new endeavor, there’s no better person to learn from than Pat.  Buy Will It Fly today to test your way to success!  What people are saying about Will It Fly?  “Pat has done the perfect job of inspiring, teaching, motivating and guiding new entrepreneurs through the most important part of the business building process... the fundamentals. However, he goes further, taking us on a journey of discovery, confidence building and support - all with a healthy slice of reality! If you want to get started in online business the smart way, you need to read this book.”  -Chris Ducker Bestselling Author of Virtual Freedom “People love to dream, imagine and hope. But even great ideas without action and execution never get off the ground—they don’t change the world or your bank account. This book will help identify your ONE sentence, your ‘unfair advantage,’ and a plan of action to make your idea fly. Spectator or pilot—you get to choose.”  -Dan Miller, New York Times bestselling author, 48 Days to the Work You Love

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Table of Contents

Question 1: Does this align with my goals?

Question 2: Have I properly defined this?

Question 3: Can I position this profitably?

Question 4: How can I pre-sell this?

Question 5: Am I ready to get going now?


Table of Contents


Question 1

Does this align with my goals?

In just the same way as NASA never launches a space mission because "it sounds like a good idea", you should not launch your new idea just because it sounds good. The first test of a new idea is to ask whether it in fact aligns with your long-term goals. If it doesn't, don't waste your time or resources.

Building an idea into a successful business doesn't guarantee you will have a happy life or career. To feel good about what you're doing, your idea has to align with your personal passions and interests. Thus, before you get too enthusiastic about your new idea, you have to pause and make certain this will take you in a direction you want to go.

To test alignment, run your new idea through three thought experiments:

The Airport Test

The History Test

The Shark Bait Test

Key Thoughts

"Of course, in order for a business to become successful, it takes more than just coming up with the right idea. There’s the execution of it, the design, the marketing, the copywriting, the offers, and so on, but none of those things will help if the idea isn’t good. That’s why it’s insane to me that most people who teach business and entrepreneurship skip over this part." — Pat Flynn

"Building a successful business takes a lot of time, so why should you spend it on something you could ultimately regret even if it were to become successful?" — Pat Flynn

Test1  The Airport Test

Imagine that you're talking to a friend in five years time while you are both sitting at the airport waiting for a flight. Your friend asks, "How's things going in your life and career?" and you answer, "Amazingly good. Life couldn't get any better!"

Will following through on your bold new idea enable you to respond like that and really mean it? Are you just about to put something awesome into your life, or is it just the same old idea recycled over and over again? If you can look five years into the future and feel incredibly good about executing on your bold new idea, then that's a pretty good first step.

Key Thoughts

"Entrepreneurs are notorious for 'idea churn' – starting something new, only to abandon it for another idea. Sometimes this churn is fast, and sometimes it’s slow, but our goal here is to reduce the chances of churn happening at all." — Pat Flynn

A good exercise is to take a blank sheet of paper and fold it in half and then half again. In each quadrant, write one of the four categories that are important to you. For example, your four quadrants might be:

In each quadrant, write down examples of things you'd like to be happening in that area five years from now. That will help you define what you want your life and career to look like five years in the future. You then decide how your bold new idea fits into your vision of your perfect future life.

Key Thoughts

"The truth is if you don’t have a passion for what you are doing, your energy will eventually fizzle out. It always does." — Pat Flynn

Test 2  The History Test

Think back to three or more jobs you've had in your career. For each job, write down:

■When you did it.

■Three things you enjoyed about that job.

■Three things you disliked about that job.

■Your favorite memory.

■An overall grade: A, B, C, or D.

Now look for any patterns which are there. Think about:

1What seems to motivate you the most?