Video Marketing Profit Kit - Dr. Michael C. Melvin - ebook

Pictures may be worth a thousand words but videos are worth thousands of pictures... and more! With video, you can pack a tremendous amount of verbal and non-verbal signals. In other words, video is able to put a face to your brand and make your brand talk to the needs, fears, hopes, and aspirations of your prospective customers.  Sadly, too many marketers do video marketing WRONG!  With this course discover how to use video marketing to build a thriving online business! You'll Learn How To: Find Winning Video Topics Create Persuasive Marketing Videos Save Money On Video Creation Make Money From Your Videos

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While every precaution has been taken in the preparation of this book, the publisher assumes no responsibility for errors or omissions, or for damages resulting from the use of the information contained herein.


First edition. November 11, 2018.

Copyright © 2018 Dr. Michael C. Melvin.

Written by Dr. Michael C. Melvin.

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Table of Contents

Title Page

Copyright Page


Chapter 1 - How to Figure Out the Right Kind of Video to Make

Chapter 2 - Figuring Out Your Competitors' Best Videos

Chapter 3 - Improving on Your Competitors' Videos

Chapter 4 - Upload your video to YouTube and other platforms correctly

Chapter 5 - Writing a video script that works

Chapter 6 - Promoting your video within YouTube

Chapter 7 - Promoting Your Videos Outside of YouTube

Chapter 8 - How to Sell Better with Your Video

Chapter 9 - Monetizing Your Videos

Chapter 10 - 8 Key Video Marketing Best Practices You Must Always Remember




A picture may be worth a thousand words, but a picture or a diagram has nothing on a video. Seriously. If a picture can pack so much communication value, you can't even imagine what a video can deliver.

Indeed, videos are worth thousands of pictures because they convey emotional connection. They communicate a sense of urgency. They efficiently explain concepts, and they reduce what could be confusing ideas into symbols or sequences most people can understand.

Videos are so powerful that more and more people are searching for them on the internet instead of text. Let's face it, most people are in a hurry. They don't have time to read through an article and piece everything together. This is especially true for articles that have absolutely no graphics. For too many people, text is simply too flat.

With video, you feel like you are dealing with a real person giving you information. It's easier to get into the video emotionally. It's easier to get engaged. In fact, if you think you missed something or if a concept kind of flew over your head, you can easily backtrack on a video and review that portion.

It is no surprise that more and more marketers are making a lot of money using videos. They use different types.

Some use explainer videos to describe the ins and outs of a product or a concept. A lot of other marketers use whiteboard videos that have a voice over. These videos show a hand drawing different pictures while the voice-over explains key concepts.

Others prefer spokesperson videos. These are videos where there is an actual person talking straight to the viewer explaining certain points. All of these leverage the power of video because you get a sense of immediacy.

When you're reading, there might be a thousand things going through your mind. You may be understanding bits and pieces of the words in front of you, but at the end of the day, a lot of that falls between the cracks. It's like mental noise.

With video, it's so much easier to engage the viewer because you're right there in front of them. If you know how to grab their attention, you can communicate whatever it is you want to get across quickly, efficiently and effectively.

Used properly, videos give life to marketing materials. How many times have you published sales pages? In fact, I would bet that a lot of them fell flat. You have less chance of experiencing this with video.

Video brings personality to your text. It also brings depth to whatever infographics you use to market the product or service you are promoting. Finally, video enables marketers to achieve a sense of connection between their sales page materials and their target audiences.

In this book, I'll teach you how to create great videos that connect with your audiences.

I will also instruct you on how to promote your videos so you can turbocharge their traffic generation and conversion power. That's right. I'm going to teach you how to turn an idea into a video, which can then turn into money. See you in Chapter 1.

Chapter 1 - How to Figure Out the Right Kind of Video to Make

Now that we have a clear idea of the tremendous persuasive power of video, the next step is to figure out the right kind of video to make.

You have to understand that just because you know that video works at some level or another, it doesn't necessarily mean that you have to instantly go out there and make some kind of random video. Last time I checked, taking wild shots in the dark is not exactly a winning strategy. You're not exactly going to hit a bulls-eye just because you took a random shot.

You have to be intentional regarding the videos you make. Otherwise, you're going to be spending a tremendous amount of time, effort and money only to end up with a whole lot of nothing. Let's get that out of the way. The key here is to have a niche target.

If you're trying to make money online in whatever form, you have to have a niche. It doesn't get any simpler than that. Otherwise, you are just simply wasting your time. Sooner or later, you're going to fail.

A lot of online entrepreneurs and online publishers who are clueless regarding the importance of niche eventually struggle. Whatever success they may have achieved is simply a product of dumb luck.

Eventually, luck will run out. You know it, I know it, everybody knows it. This is why it's really important to be both systematic and methodical in how you make your money online.

The key here is to have a niche target. This is non-negotiable. You cannot pass this point and succeed. You have to drill down right here, right now.

Understand Your Audience

Once you have determined the niche for whom you are going to make videos for, you have to do consumer intelligence.

Now, let me tell you, you can do this the easy way or the hard way. If you insist on doing things the hard way, like spending hundreds of thousands of dollars doing consumer intelligence, have at it. Knock yourself out.

Unfortunately, that is exactly the kind of game plan that leads to the early death of many online businesses. There is an easier way.

I understand that if you have just started up your online business, you probably don't have that much money to begin with. Believe me, I get that. This is why I am excited to let you know that there is a shortcut.

Believe it or not, your competitors can do your homework for you when it comes to the kinds of videos you should be making. Instead of reinventing the wheel, just pay attention to what your competitors are doing. It doesn't get any simpler than that.

Let your competitors do your homework for you. How? Reverse engineer their videos. It doesn't matter what niche you're in, just go on YouTube or Instagram or Facebook and look for their videos. They're already there.

Now, here's the thing. Pay attention to common videos. This is the key. Don't just reverse engineer every random video you come across. That is a one way ticket to failure.

Look at all the videos your competitors have made and look at their themes, their topics, and how they present their information. These are not empty details. These are not inconsequential. They can actually make or break the success of your online business.

Do you notice that your competitors tend to make videos that talk about a narrow range of topics? Write those topics down. Do you notice that your competitors almost always use a certain type of video? Pay attention to that type.

Do they generally use explainer videos, whiteboard videos, or spokesperson videos? Again, this is not an empty detail. This is actually a telltale sign.

The logic here is actually quite simple. When you notice that almost all of your competitors are focusing on a specific narrow range of topics, please understand that they're not doing that for their health. They're not doing that because they have nothing else better to do.

They're doing that because it works. It puts dollars on the table. That's the bottom line.

The same goes with the type of video they produce. If it turns out that most of their videos are whiteboard videos, you should do the same.

Now, you may not think that this is the hottest idea in the world, but who cares what you think? The only thing that matters is what your customers think because they're the ones who are going to put dollars in your bank account.

I hope I'm being clear here. Figure out what works in your niche. And I'm talking about not only themes, topics and video types, but also production quality, video length, and overall ambiance.

Now, you may be thinking that the videos of your competitors are quite different from each other. Here is where you're going to have to do some heavy thinking. You're going to have to look beneath the surface.

Sure, at a quick glance, it seems like everybody's stuff is radically different from everybody else's. I get that. But when you look at the things that they talk about, how they proceed to talk about the themes and how they try to convince the viewer to take action of some sort, sit up and pay attention. Often times, they share a lot of commonality.

When you write down all your notes, you're basically trying to come up with some sort of "industry standard" for your niche. This preliminary reverse engineering research is all about figuring out what the base standard is for your niche.

Doing the Same is Not Going to Cut It

Now, at this point, you're probably excited. At this point, you're probably thinking, "Okay, this is the secret to succeeding in my niche. I just copy what everybody else is doing, focus on the middle of the bell curve, and I'm free and clear."

Not quite. You have to also come up with something that is distinctive enough. You have to come up with something that you can build a brand around.

Think about it this