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Proven methods for building an online income streamYou don't have to quit your current job, or already have piles of money, or be 24 years old, or riding a booming economy, in order to start a successful online business. The Six-Figure Second Income explains how to start or grow a business even when you think you have plenty of strikes against you. In the course of building an eight-figure real estate information marketing business, David Lindahl and Jonathan Rozek tested dozens of tools and techniques. This book is centered around principles they derived from all the tests they ran, tools they used, and money they spent.
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To be successful in building an online business, you must ignore a lot of conventional wisdom and advice. Whether it’s rattling around in your head or someone’s telling it to you, most of it is a combination of lies, half-truths, myths, and just plain outdated information on what it takes to be successful online. The real secret to your six-figure second income is in honest and direct communication between you and your customers.
You can make a substantial income today by working at it with the bits and pieces of spare time you have available on the side. All you have to do to succeed is ignore all of the half truths, conventional wisdom, myths and outdated information which is out there. You also have to totally disregard all the fertilizer the snake-oil salesmen will try and feed you to get you to join their overpriced membership clubs or multilevelmarketing programs.
To build a second income to six-figure profitability levels, have your own online business that you work in your spare time. Building and then growing your online business will require that you undertake different activities in three specific time-frames:
■Pre-launch──you figure out what to sell, format your materials and decide on the delivery method you will offer.
■Operate──you learn how to generate leads, sell your product and build a profit spiral for the future by selling over and over.
■Optimize──once you’ve got everything set up, you pay attention and learn how to do things better in the future.
To be successful in building a second income that ultimately reaches six-figure levels, you’ve got to be prepared to ignore a lot of what passes for “conventional wisdom.” Instead, you’ve got to get a clear vision of where you want to head and then keep taking one small step after another until you get there.
Activity 1 Bust all the myths which may be holding you back
When you first set out to build a six-figure income in your spare time without leaving your day job, there will be plenty of naysayers who will tell you it can’t be done. They will base their conclusions on the halftruths, myths and outdated information which is floating around.
If you’re looking for a reason to fail before you even try, you can fall for any of the false barriers which are out there:
■“You’re too young or too old”──which ignores the fact the web is the ultimate merit-based marketplace.
■“You don’t have enough time or money”──which is totally outdated information. The web is cheap and accessible.
■“It’s a bad economy at present”──which is true enough but people are still buying the things they want.
■“All the good ideas are already taken”──which is ludicrous and implausible. It’s actually better to sell to an existing base of experienced customers rather than starting from scratch.
You’ve also got to watch out for the real dangers to your second income business ideas:
■ Being influenced by people who are less successful than you want to be and who convince you it’s not worth trying.
■ Those who think they can sit back on the couch and watch TV while their online business spits out money with no effort at all.
■ Luddites who suggest this web stuff is a passing fad and the only good money is money you earn by doing hard labor.
■ You insist on staying in your comfort zone and don’t want to try anything different in case it turns out to be a failure.
■ You think “My situation is different” and therefore what worked for some other lucky people won’t work for me.
■ You keep on looking for “The Next Big Deal” all the time and therefore never get around to start doing little things now which might be good for your future.
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