The Science of Pricing Strategies ebook

Understand how price connects value, demand and business performance The Science of Pricing Strategies: How Pricing Strategies works brings your study of pricing strategy into focus. This Cybellium study guide connects customer value and willingness to pay, costs and margins and pricing choices and market positioning, helping you see how the ideas fit together. Develop a more connected understanding of the subject and the questions it raises. Use it to build a foundation, return to ideas that need another look and connect terminology with the bigger picture. Build your understanding - Understand the role of customer value and willingness to pay. - Explore the relationships behind costs and margins. - Examine the choices and questions involving pricing choices and market positioning. - Bring individual concepts together into a more coherent understanding of the subject. Who this guide is for For students, professionals and independent learners with an interest in pricing strategy. Use the book for focused study, revision or the next stage of your professional learning, returning to the ideas most relevant to your goals. Your included Cybellium learning bonus - One complimentary month of Cybellium access. - One additional Cybellium guide download of your choice. - Access to the Cybellium Cybersecurity Knowledge Hub and premium learning resources during the included access period. Activate your unique voucher at www.cybellium.com/signup to begin your included month and select your additional guide. The included voucher is valid for one-time use only and cannot be combined with another offer. Continue your learning with The Science of Pricing Strategies.