The 30 Day Content Marketing Plan - Dr. Michael C. Melvin - ebook
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Discover how you can finally create a content marketing strategy that will help you grow your business!  30-Day Content Marketing Plan is a is a step-by-step blueprint to creating fresh content that converts.   It’s full of high actionable and practical tips that will walk you through everything you need to do within the 30-day period.    Here's what you'll discover in this course: The easiest way to chart your path from beginner to content marketing expert! The one secret no one tells you about the different digital marketing techniques. Why getting social - and building relationships - with influencers is important for your success. How to thoroughly plan out your content marketing strategy and finally succeed in your marketing efforts! The easiest way to make the most of your content and how you can use these to further along your content marketing goals. 8 different WordPress plugins that are essential to your content marketing strategy. Why you need to understand what a content marketing funnel is so you can create the right content. How to write content like a boss and be looked up as a thought leader in your industry! 6 popular formats you can repurpose your content to and how you can use these to get backlink opportunities. And so much more!

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While every precaution has been taken in the preparation of this book, the publisher assumes no responsibility for errors or omissions, or for damages resulting from the use of the information contained herein.

THE 30 DAY CONTENT MARKETING PLAN

First edition. October 3, 2018.

Copyright © 2018 Dr. Michael C. Melvin.

Written by Dr. Michael C. Melvin.

10 9 8 7 6 5 4 3 2 1

Table of Contents

Title Page

Copyright Page

The 30 Day Content Marketing Plan

Introduction

Day 1 – Define Your Content Marketing Goals

Day 2 – Research And Understand Your Audience

Day 3 - Create Your Audience Personas

Day 4 – Brainstorm Content Ideas

Day 5 – Do Keyword Research

Day 6 – Come Up With Content Titles And Outlines

Day 7 - Plan Out Your Content Calendar

Day 8 - Create Your Website (If You Haven’t Already)

Days 9 to 15 – Content Creation (Blog Posts/Articles)

Day 16 – Set Up Your Social Media Accounts

Days 17 to 23 – Repurpose Your Content

Day 24 – Set Up Google Analytics

Day 25 – Start Publishing New Content On Your Website

Day 26 – Publish Content On Social Media and Start Building A Following

Day 27 – Start Reaching Out To Authority Sites For Guest Post Opportunities

Day 28 – Reach Out To Social Influencers In Your Niche

Day 29 – Comment On Popular Articles And Blog Posts

Day 30 – Reach Out To Relevant Websites And Ask Them To Feature Your Content

Conclusion – Day 31 and Beyond

Disclaimer

This e-book has been written for information purposes only. Every effort has been made to make this ebook as complete and accurate as possible. However, there may be mistakes in typography or content. Also, this e-book provides information only up to the publishing date. Therefore, this ebook should be used as a guide - not as the ultimate source.

The purpose of this ebook is to educate. The author and the publisher do not warrant that the information contained in this e-book is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this ebook.

Introduction

You’ve probably encountered the words ‘content marketing’ many times.

It’s a popular phrase especially now when there are literally billions of websites on the Internet, all competing for people’s attention!

Standing out from the crowd is harder and more complicated than ever. You can either spend tons of money to get your brand and your products in front of your target audience, or you can create a solid content marketing strategy that you can do absolutely free or for minimal cost!

Of course, the trade-off to not spending money upfront is you’re going to be investing a lot of time instead. If you’re willing to put in the time and spending hours in front of your computer, then this guide is for you!

Why Content Marketing?

Before I give you the 30-day step-by-step content marketing plan, here are the major benefits to implementing a solid content strategy for your business:

•You’ll establish a strong brand identity

Brand identity is important for businesses of all sizes. It doesn’t matter what industry you’re in, if you’re a solopreneur or you work for a multinational corporation. How people perceive your brand is essential to your success.

With content marketing, you can inject your personality into your content and make it unique to your brand. When you establish in people’s minds who you are and what your brand can do for them, it’s easier to persuade them to follow your calls to action.

•You’ll build trust with your audience

Let’s face it. Trusting random brands on the Internet is hard. How often do you trust brands? Unless they establish themselves as some sort of authority, chances are you’re not going to be trusting any brand. That’s where content marketing shines.

When you implement your content strategy correctly, people will start to see you as an authority. Sooner or later, you’ll be getting people to trust you.

•It’s great for your site’s SEO

Content is the cornerstone of a successful content marketing strategy.

People are always on the lookout for excellent content. If they like your content, they’re going to be linking to it, which tells search engines your content is great!

Content is also the ‘bread and butter’ of search engines, meaning, it’s what they serve to their users. The more valuable and helpful your content is, the more search engines are going to love your content and reward you with high rankings on their search results pages.

•Develop relationships with your audience

You don’t want to create massive amounts of content just to have people view it one time, and then bounce off your site forever. What you want to happen instead is you want people to keep on coming back to your site.

The best way to do this is by capturing your visitors’ email addresses via an opt-in form on your site. If you build a mailing list full of interested people, then you can direct them to visit your site every time you publish some new content!

•It will generate highly qualified leads

There are many ways you can generate leads, but content marketing offers one of the best ROIs (return on investment). This is because the people who’ll often find you on search engines are those who’re actually interested in what you have to say.

People who find you on search engines are the ones you want to reach out to. They could benefit the most from your products or your services.

The more specific and helpful your content is, the more qualified your leads are.

A good content marketing strategy will help you organize your content and make sure everything works together. It’s so easy to get lost in the grand scheme of things. But with a good content plan in place, you can steer your brand towards achieving your ultimate goal, whatever it may be.

This 30-day content marketing plan will help you jumpstart your content marketing activities. Now, it’s important to note that not all businesses are created equal, so do feel free to adjust your daily tasks as you see fit.

The next 4 weeks will be extremely busy for you.

While you can always choose to outsource the work to a freelancer or have people on your team help you out, it’s still a good idea to familiarize yourself with the ins and outs of content marketing.

With that said, let’s begin our 30-day content marketing strategy!

Day 1 – Define Your Content Marketing Goals

The success of your content marketing goals will depend on how well you plan it. You can’t just throw some content together and expect it to be a smashing success.

Sure, you could get lucky, but do you really want to leave your business success to luck or chance? I sure hope not. Success is all about getting in the trenches, it’s all about working out every single aspect of your journey.

Now, before you go about defining your reasons why you want to have a content marketing strategy in place, you have to understand what a marketing funnel is.

It looks something like this:

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(Image source: https://www.shopify.com/partners/blog/content-arketing-funnel)

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As you can see in the image above, a content marketing funnel has 3 stages: