Successful Investment Strategies for ICOs and Crypto Investments - Joe Martin - ebook

Successful Investment Strategies for ICOs and Crypto Investments ebook

Joe Martin



The best strategies for investing in new crypto coins, ICOs, token sales and cryptocurrencies like Bitcoin, Ethereum and many others. An ICO is an initial investment in the construction of a new crypto system or a new cryptocurrency There are of course great opportunities and also risks connected with that. There is currently a great feeling of euphoria around cryptocurrencies; yet at the same time, it is still very much a Wild West with few lawmen and lots of desperados. Many of these characters present an honest appearance and claim to have a high level of motivation to change the world for the better. But, as with all lucrative, new industries, many are bandits whose motives are generally more focused on changing their own bank balance—not the world. The situation is very opaque and people who do not do a lot of research can very quickly lose a lot of money. In the crypto world, these rip-off merchants are everywhere.

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Successful investment strategies for ICOs, token sales and other crypto investments.

From beginner to professional investor: the best strategies for investing in new crypto coins, ICOs, token sales and cryptocurrencies like Bitcoin, Ethereum and many others.

Table of content

What you absolutely need to know

The best strategies for investing in new crypto coins, ICOs, token sales and cryptocurrencies like Bitcoin, Ethereum and many others.

The Future Belongs to Bitcoin, Blockchain and Co.

The Basis of the Investment Decision

Not all Tokens are equal

The Most Successful ICOs

Important Warnings

The Famous Last Words

About the Author


Copyright 2017 by Joe Martin and Co-Authors

All rights reserved

No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to [email protected]

Special thanks to all who help to make this eBook possible. I am especially grateful to Luccia, Mariana, Susan and David.

I also would like to thank the organisers of this blockchain conference where I learned a lot: — — — —

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What you absolutely need to know

What you will learn in this book and how you should read it.

I stumbled across Bitcoin late—not until 2016. Maybe you discovered it even later than me, or years before me. Regardless of when Bitcoin came to your attention, I am sure you have a few questions that no-one has been able to give you a satisfactory answer to. I am also sure—since you’ve picked up this book—that you are interested in the topic of Bitcoin and cryptocurrency. As an author and journalist, I am fascinated by the subject of crypto. However, no matter how hard I tried to grasp it, to understand it, to get a handle on how it all works, I kept finding myself in a deep dark wood. The more I learned, the more questions I had.

Even after reading dozens of reports, listening to even more podcasts, attending conferences and speaking to lots of crypto experts, I was still in those woods looking for clear answers. But my problem had changed. It wasn’t dark in the woods anymore. On the contrary; now the sun seemed to be illuminating my path, but I could no longer see the wood for the trees. Total information overload.

More conversations, more reports, more articles, more podcasts, and none of it really helped. The only reassuring thing was that I was finding more and more people who were experiencing the exact same uncertainty. There was more confusion than expertise in this new, specialist area. Again and again, I participated in conversations until both sides exhausted our logic and still were no closer to clarity. Why was that so, and how could it be solved?

I believe that anyone who has had any dealings with Bitcoin, blockchains and other cryptocurrencies will know instinctually that this new technology will change the world for the better. Many are intuitively of the opinion that we are approaching a new industrial revolution, or perhaps are already within it. But the world of cryptocurrency and blockchain is anything but intuitive. It runs counter to every framework and system that form the foundation of our modern lives. In large part, it is counterintuitive, strange, unknown, alien. I have often stood with almost literal question marks on my face, my lips forming one astounded “Pardon?” after another. I kept hearing the same stock answer from my friends: “I just don’t believe that.”

Understanding Bitcoin and blockchain runs counter to everything we know.

A change in thinking was not the only thing missing in my understanding of what is happening with cryptocurrencies. I lacked the central theme, the overarching framework, or maybe—as I now think—the deeper meaning of Bitcoin and blockchain.

When I realized something was missing from my conceptual framework, I started to seek it out. I looked for a new paradigm.

Many people who get involved with crypto see it as an opportunity to gamble. They want to take a chance at the possible windfall that comes with investing early in new technologies. With Bitcoin, the rate rocketed from a few hundred to over $ 14,000 within one year, and investors experienced wild fluctuations, up and down, again and again.

The cryptocurrency Ethereum, whose rate shot from under § 10 to nearly $ 700, experienced even wilder fluctuations. Ethereum investors gambled with so-called “Alt-Coins” and via ICOs—but more about that later in this ebook.

Oh yes, and all that happened within nine to twelve months. Bitcoin shot up 900% in twelve months (October 2016 to October 2017), while Ethereum skyrocketed 3,600% in twelve months (Ethereum from October 2016 until October 2017).

Nearly every crypto-portfolio made the profits of Warren Buffet—the best investor in the world for the last 40 years—look like pocket change. These profits in the thousands of percent were new for everyone, even the high-powered professionals who gamble every day with their financial instruments and move billions back and forth.

But others who come into contact with Blockchain see even more in it. They see better workflows in their company, more peace for mankind, the solution to all problems, the universal world computer.

The truth is probably—as it so often is—somewhere in between. However, this recognition does help us to further understand what it all means. What are the long-term implications of Blockchain? Are there any? Is it all just hype, a new software? Like Windows 10, 11 or 12?

The aim is to understand without being able to program.

I am a child of the computer age, and the rise of crypto reminded me of my lectures from the past. My first home computer was a Commodore VIC-20—the predecessor model to the revolutionary C 64. I grew up with it and was in the vanguard of the whole development. When Apple released the first iPhone, I stood in line at the Apple store in San Diego, California for hours, but by the time I reached the front of the queue, they were already sold out.

As an entrepreneur, author and journalist, I have done and experienced a lot in the technology sector. However, I have never been a programmer or mathematician. This is good news for you because this ebook is written for technical laymen. No computer code and everything explained in a way that can be understood by mere mortals, interested non-specialists.

This book is also for those who are already involved in the wild west that is the current crypto world. It is even written for the software experts who, perhaps, after reading it, will have a better understanding of the problems they are solving in the real world, and why that is so valuable and important.

But at that time, when I was first getting involved in crypto, I didn’t have the overarching framework to guide me. I knew that there was something there, but for many long months, I simply couldn’t grasp it. The further I ventured down the rabbit hole, the more I discovered that many others didn’t know much either. Even those who stood on the stage, and certainly those in the audience, didn’t fully understand what it was and where it was going. In the coffee breaks, subjects were skill-fully avoided, and a kind of pseudo-knowledge was coolly presented without any real idea of the material. Maybe because this knowledge framework was lacking.

I remember a time in the mid-90s when stood on the stage and spoke about the internet. Wide eyes, furrowed brows, disbelief, and then: “Oh, the internet, it’s just a fad. It will pass.”

Not that it bothered me. I didn’t mind whether people believed me or not, but their response did surprise me. As we all know today, the internet wasn’t a fad. It didn’t disappear. It might be new territory, as German Chancellor Mrs. Merkel postulated even in 2015, but the internet has changed our lives hugely.

Around the millennium, I found myself standing on stages again. My new subject was the great frontier of e-commerce. Again, I heard nay-sayers and disbelievers with all kinds of excuses and dismissive remarks. A common one was: “No-one will put their payment details on a website, it’s far too dangerous.” Well, in 2016, Amazon alone achieved 136 billion USD of sales from people who don’t put their payment details on the internet. So much for that.

Five years later, I spoke on the topic of “social media.” I heard the same voices piping up: “No-one will put personal data about themselves on the internet.” Today, Facebook alone has over two billion people doing exactly that. So much for that.

And here we are today with cryptocurrencies and blockchain. But this time it is different. People are more aware of the change. They have seen the patterns of the past and are more curious than anything. That’s good. Of course, there are still the skeptics. That is the biggest group—interested yet skeptical, and not really motivated to do anything about it.

Why a blockchain?

The blockchain is exactly why I looked for the framework. For the skeptics and the curious, I looked for the real purpose of a blockchain, the real reason for the existence of a decentralized system. I looked for the reason why cryptocurrencies generate such hype. Why large industrial organizations, banks, insurance companies, and even governments are strategically involved in cryptocurrencies. I looked for the reason why many of these individuals and organizations were working together, when in the real economy, they were often bitter competitors. Why this sudden co-opetition? Why are those in competition co-operating at the same time?

At some point in my investigation, it all became clear to me. I had stepped out of the dark of the wood and was now bathed in sunshine. I could clearly see the trees, the trunks, the leaves, the ferns and all the flora. I had found it: the truth!

Ok, that sounds a bit theatrical and possibly even esoteric, but it isn’t. The truth is an integral part of a certain kind of blockchain. To formulate it in a different way:

We can rely 100 percent on the information of a public blockchain.

Like the Bitcoin blockchain, which is the first and strongest blockchain to date. It contains an unalterable record of all transactions made since the first Bitcoin was created. No intelligence on this Earth can ever change this. No individual person, group of people, computer group or even an artificial intelligence can alter the transactions of the Bitcoin blockchain.

That was the “Wow” moment for me. You’re probably thinking that you already knew that. You already knew that a blockchain is a record of all processes and is immune to changes. You already knew that it is a solid database. That is how blockchains are often characterized, right?

Yes, that is how they are described. But exactly what that all means is rarely correctly understood or communicated.

We know how a blockchain works. We know all the things that you can do with a blockchain. But what we don’t really know is why you should do all of that with a blockchain. The truth, which is stored unalterably by the data in a public blockchain, will change our world. Certainly, and inevitably.

That is why I decided to write a book, which will be released in the first quarter 2018. It is a complete handbook for the new age of truth. One which will lead the reader into the fascinating world of cryptos.

What knowing the truth means.