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Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering. Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted. Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple’s hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values.
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Steven Paul Jobs was born on February 24, 1955 in San Francisco. His birth mother, Joanne Schieble and his birth father Abdulfattah “John” Jandali were not married so Jobs was put up for adoption. Paul and Clara Jobs adopted him and raised him as their own although they were always open about the fact he was adopted. Joanne Schieble refused to sign the adoption papers until Paul and Clara signed a pledge they would fund a savings account to pay for Steve’s college education.
Steve grew up in Mountain View, a less expensive town just to the south of Palo Alto, the legendary birthplace of Silicon Valley. When Jobs was growing up, David Packard and Bill Hewlett had grown HP to nine thousand employees and lots of other high tech companies were well established including Fairchild Semiconductor and Intel. Jobs’s father was into restoring old cars so Steve dabbled a bit in that as well while growing up but he was more passionate about electronics.
Jobs managed to skip a few grades in elementary school because his teachers understood he was intelligent and needed to be challenged. The fact his mother had taught him how to read before he started school also meant he was way ahead of the rest of the kids. As he made the transition to high school, Jobs discovered computers. He saw his first computer while on a tour of Hewlett-Packard’s holography lab.
“I saw my first desktop computer there. It was called the 9100A, and it was a glorified calculator but also really the first desktop computer. It was huge, maybe 40 pounds, but it was a beauty of a thing. I fell in love with it.” — Steve Jobs
When he was working on a project and needed some parts, Jobs picked up the phone and called Bill Hewlett’s home in Palo Alto. He chatted with Jobs for twenty minutes and not only supplied him the parts he needed but also offered Jobs a job in the H-P plant for the summer. Jobs worked there on the assembly line the summer after his freshman year at Homestead High.
One of the classes at high school was the electronics class taught by John McCollum. He was a former Navy pilot who was a big believer in discipline so naturally Jobs clashed with him almost immediately. While in that class, Steve Jobs became friends with Stephen Wozniak who was a graduate student about five years older than Jobs. Wozniak was a school legend for his wizardry in electronics who still liked to hang around with high school students. Wozniak had taught himself computer programming while working in a part-time job during his senior year and was working in his spare time to design his own home computer. He was a genuine geek and shunned publicity.
“My father told me, ‘You always want to be in the middle. ’ I didn’t want to be up with the highest-level people like Steve. My dad was an engineer, and that’s what I wanted to be. I was way too shy to ever be a business leader like Steve.” — Stephen Wozniak
One thing Jobs and Wozniak shared was a love of pranks. Jobs was suspended from high school on a number of occasions, more often than not with help from Woz. They built devices which could block broadcast TV signals. They devised a rope and pulley system which raised a huge bed sheet on which was painted a huge hand flipping the middle-finger salute as the school’s graduating class marched past the balcony. Probably their proudest achievement, however, was their “Blue Box” which allowed them to make free long distance calls.
“At first, the Blue Box was used for fun and pranks. The most daring of these was when they called the Vatican and Wozniak pretended to be Henry Kissinger wanting to speak to the pope. ‘Ve are at de summit meeting in Moscow, and ve need to talk to de pope, ’Woz intoned. He was told it was 5:30 a. m. and the pope was sleeping. When he called back, he got a bishop who was supposed to serve as the translator. But they never actually got the pope on the line. ‘They realized that Woz wasn’t Henry Kissinger, ’ Jobs recalled. ‘We were at a public phone booth. ’” — Walter Isaacson
Wozniak was happy just to build a device that worked but Jobs had an epiphany -- they could make these Blue Boxes and sell them for money. Jobs figured each Blue Box had about $40 of parts so he suggested they sell them for $150 each. They eventually made almost a hundred Blue Boxes and sold almost all of them. The Blue Box adventure in many ways served as a template for what the pair would later do with Apple.
“If it hadn’t been for the Blue Boxes, there wouldn’t have been an Apple. I’m 100% sure of that. Woz and I learned how to work together, and we gained the confidence that we could solve technical problems and actually put something into production.” — Steve Jobs
“You cannot believe how much confidence that gave us. It was probably a bad idea selling them, but it gave us a taste of what we could do with my engineering skills and his vision.” — Steve Wozniak
To the relief of everyone at Homestead High, Steve Jobs graduated at the start of summer in 1972 and started thinking about college. He didn’t consider going to Berkeley or Stanford because he wanted to do something more artistic and interesting. He instead insisted on applying to Reed College, a private liberal arts school in Portland Oregon which just happened to also be one of the most expensive colleges in the nation. Reed was known for its free-spirited hippie lifestyle, rigorous academic standards and its challenging core curriculum. Jobs arrived on campus in the fall of 1972.
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