Speaking as a Leader - PCC - ebook

Make every communication count—with a simple, four-stepspeaking model Whether it's among colleagues at lunch or an audience of athousand, a leader's role is to move and inspire others. It's notonly the big occasions that test a leader's mettle, but the littleones as well—in a casual conversation in the elevator, inphone calls, or one of many incidental, seemingly "insignificant"interactions in everyday work life. Written by one of the world'sleading communications coaches, Speaking as a Leader showsyou how to make the most of your daily communications, creating apresence on the job as a genuine and constant leader. In this eye-opening guide, aspiring (and established) leaderscan enhance their reputations and influence by following a fewsimple steps. Speaking as a Leader: Shows how to structure your thoughts and message in anysituation using a four-step model Offers tips on listening effectively, in three dimensions Details why you are the best visual and how to avoid "Death byPowerPoint" Offers guidance on taking the "numb" out of numbers Includes tips on moving from subject to message With Speaking as a Leader, you'll learn to tap into yourinnate leadership skills at every occasion—whether small orlarge—and earn the sort of respect that creates devotedfriends and passionate supporters.

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The mike is always on

Every day you have dozens of opportunities to make believers out of your colleagues, your peers, and your staff. The mike is always on. If you see every conversation as a leadership opportunity, you will soon develop the skills that you need to become a successful leader.

All communication is an act of leadership. To speak like a leader in all situations, the four steps are:

Step 1

Think like a leader

To speak like a leader, you’ve got to be prepared to take the stage and inspire, influence and move others. Leaders see every speaking situation as an opportunity to motivate others. You need to know your audience and then have the wherewithal to inspire them rather than merely informing them. You also have to be skilled at listening and learning from others to be a good leader.

Solid mental preparation is the first step in being able to speak like a leader. If you analyze the way leaders speak, there are some key characteristics they have which you will need to acquire for yourself before you can do the same.

Characteristic 1  Leaders have a vision and a mission in mind

Leaders don’t just speak to pass the time with their friends. They have a vision for where their organization needs to head in the future and they then take every opportunity to describe that vision. For example, Sergey Brin, co-founder of Google says Google’s vision is to: “Take all the world’s information and make it accessible and useful to everyone.” Mark Zuckerberg, founder of Facebook, states Facebook’s vision as: “Making the world more open and connected.”

When describing a vision in this way:

■ Stay focused on a single mission which you can describe in one sentence. Send one message.

■ Lift your listeners by inspiring and lifting. Your vision needs to be positive, not negative.

■ Make sure what you’re describing is attainable. If it’s unrealistic, people will become demoralized.

■ Your vision should be encompassing and describe what you’re mandated to do.

Key Thoughts

“Place yourself in the tradition of leaders who speak with a vision that is focused, positive, attainable, and encompassing, and let that vision shape everything you deliver. Commit to it in your speeches, presentations, meetings, and off-the-cuff comments. A vision is a living thing: if you broadcast it continually, in all your interactions, others will believe in it, act on it, and with your leadership turn your vision into a reality.” — Judith Humphrey

Characteristic 2  Go beyond hierarchies

You won’t just be called on to lead those who report to you. As you communicate, try to influence others who are above you, below you and on much the same level in the corporate hierarchy.Just keep in mind a few suggestions:

■ When speaking with those who report to you, emphasize the vision so you can persuade rather than issue direct orders. If you can sell people on your vision and enlist their help rather than issuing abrupt commands from on high, that’s a much better way to work. Be a leader, not a bully.

■When working with your peers, clients or suppliers, look for ways to find common ground and build a productive relationship. See the world through their eyes and then pitch your ideas around your shared goals to get their help.

■If you’re attempting to work with those who are senior to you or above you in the hierarchy, the best approach is:

Speak with confidence tempered by respect.

Express your ideas directly -- don’t beat around the bush.

Always be looking for the wisest steps to take next.

Be bold -- position yourself as an adviser.

Key Thoughts