107,99 zł
A lower price can create movement, but not always the kind a business needs. Discounts may attract poor-fit customers, compress margin, or shift attention away from value. This guide helps business owners evaluate the purpose and consequences of price reductions. It examines customer segments, capacity, timing, bundles, loyalty, and alternatives to discounting. Readers gain a practical decision process for using incentives selectively.
Ebooka przeczytasz w aplikacjach Legimi lub dowolnej aplikacji obsługującej format:
Liczba stron: 225
Rok wydania: 2026
