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NIKE INC- Complete Analysis (By- Bankim Chandra Pandey)
Written By- Er Bankim Chandra Pandey,
B.tech (Electronics & Communication), MBA (Internatonal MBA)
About the author-
Myself Bankim, complete my B.tech in electronics & Communication and MBA in international business.Presently I am working in private firms as Assistant Export manager.
Email id- email@example.com
The aim of writing this book is to give a complete analysis of the company Nike in simple English so that students can understand the subject clearly and use the information in their assignment.
In modern world sport is regarded as a most important activity in day today’s life that help its in becoming a developing business. International Olympic organization. FIFA cup and international cricket cup helps in flourishing sport to larger masses in peace time. In starting sport was viewed as an activity but in the present scenario, it develops a formal and organized structure.Let take the example of a NIKE company to understand its business plan, marketing structure and promotion strategy.
The sports marketing plan consist of various elements such as marketing mixes,the sports environment, pricing strategy, penetration strategy and introduction to sports markets. Marketing mix consists of Product placing, pricing, promotions, segmentation, targeting and positioning of the products in the market and among the customer. The Sport’s market basically runs by the quality and the glamour quotient of the market trends. The company tries to showcase a sporting event in such a way that it can generate an abundance of income. Sponsorship is another way of earning money through sports marketing. This is also called as the commodification of the spirits as it consist of sale, display, sponsorship and advertising of the sports related events with aim of for generating income (Richard A. Posner, 1977). It is done to advertise various brands and merchandise used in sports. It is also important for the overall promotion of a sporting event like the Olympics and specific events in different sports.
Sports were popular in old times as well but the involvement of money was not there. It can be broadly divided into three levels, first being advertised on sports in general or any specific event, second being participation in a sporting event and thirdly the overall promotion of the sports in public to increase the sell ability of the sports gear and various other merchandise related to sports (Steven R. Ratner, 1999)