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How to Use Network Advertising on Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, and More
Text Copyright © 2016 Madison Hall
All rights reserved. No part of this guide may be reproduced in any form without permission in writing from the publisher except in the case of brief quotations embodied in critical articles or reviews.
Legal & Disclaimer
The information contained in this book and its contents is not designed to replace or take the place of any form of medical or professional advice; and is not meant to replace the need for independent medical, financial, legal or other professional advice or services, as may be required. The content and information in this book has been provided for educational and entertainment purposes only.
The content and information contained in this book has been compiled from sources deemed reliable, and it is accurate to the best of the Author's knowledge, information and belief. However, the Author cannot guarantee its accuracy and validity and cannot be held liable for any errors and/or omissions. Further, changes are periodically made to this book as and when needed. Where appropriate and/or necessary, you must consult a professional (including but not limited to your doctor, attorney, financial advisor or such other professional advisor) before using any of the suggested remedies, techniques, or information in this book.
Upon using the contents and information contained in this book, you agree to hold harmless the Author from and against any damages, costs, and expenses, including any legal fees potentially resulting from the application of any of the information provided by this book. This disclaimer applies to any loss, damages or injury caused by the use and application, whether directly or indirectly, of any advice or information presented, whether for breach of contract, tort, negligence, personal injury, criminal intent, or under any other cause of action.
You agree to accept all risks of using the information presented inside this book.
You agree that by continuing to read this book, where appropriate and/or necessary, you shall consult a professional (including but not limited to your doctor, attorney, or financial advisor or such other advisor as needed) before using any of the suggested remedies, techniques, or information in this book.
Chapter 1. Strategies for Marketing
Chapter 2. How to Make Money with Network Marketing
Chapter 3. Tips to Achieve Success with Social Media Marketing
Chapter 4. Social sites to use
THINGS YOU GAIN WHILE USING FACEBOOK
MARKETING YOUR BUSINESS ON TWITTER
A SUCCESSFULL BLOG MUST HAVE FOUR MAIN FEATURES
4. Pinterest, Instagram & LinkedIn
UTILIZING PINTEREST AS A MARKETING TOOL FOR YOUR PRODUCT
HOW TO JOIN PINTEREST
5. Google+ and YouTube
This book will help you understand what social media marketing is, the strategies to use, and how to make money networking. Loaded with useful tips, we will cover the different social sites that you can network on, and explain how you can use each to it’s full potential. It will help those of you who are new in social media marketing to achieve true success. READ ON.
The question people look for on the web is "what is social media marketing?" Many people should first know what these web pages are. Social media, in simpler terms, is communicating or sharing to people or the public through the web or on a mobile device. People share gossip, ideas, news, or anything they wish to share to one another. The most popular forms of social sites are blogs, forums, and social network sites, like Facebook.
How does marketing fit in with social media? People who are users of Facebook and Twitter always talk to one another through messaging. They talk about anything from who is wearing what to interior decorating and so on. Marketers can put their ad on these sites and before you know it, your product or service will go viral in minutes. Twitter allows people to post a micro-blog entry or a tweet. A person might tweet about a new pair of shoes they bought by posting the link of the product in their entry. Facebook works pretty much the same way except through more than just a link, but videos, advertisements, and photos.
What is social media marketing to large businesses? Large companies like Microsoft, Wal-Mart, Best Buy, and other businesses use these sites for marketing purposes. If businesses have their Facebook page, they can easily promote their products and services. When a person sees that company's page, they will become fans of that page and refer other people to see them on Facebook. Marketing for Twitter is pretty much the same as Facebook. Companies who use Twitter will put an entry or tweet on their account for any new products or services that they just released.
Social network marketing has also become very efficient and mobile. What is social media marketing to mobile devices? Cell phones and computer tablets, also known as touch pads, been used many times for these websites. When you are away from your computer or laptop, they are proven very efficient. This makes marketing easier than ever. Imagine a person who is going shopping and has their phone on them. If they are looking for some sales going on at Target they can just simply go their Facebook or Twitter page and look there.
Social media marketing has taken internet marketing to a completely new level. Before, ads were displayed on major search engines like Google, Yahoo, and others. Today, social sites are the new marketing platform for marketers. What is social media marketing? It is the next best thing in online marketing.
Thank you for downloading this book; it is my sincere hope that it will answer your questions on Social Media Marketing.
Like with running a marketing campaign elsewhere, you need to have a clear strategy when running a marketing campaign on social networking sites. Running a marketing campaign on social networking sites without a strategy will certainly not produce desired results. Ideally, the strategy should drive your marketing campaign. Your strategy should be well thought out and be effective.
The first thing that you need to appreciate when it comes to setting your strategy is that it what will guide your marketing campaign on social networking sites. It is a plan that shows you the correct path you need to follow in order to reach out to acquire as many business followers as possible in addition to driving social media users to your traditional business website. Failure to have a well thought out strategy in place simply means driving your campaign without any direction, and you remain not sure on how your marketing campaign will end up.
Establishing your social media-marketing objective. You simply will not be able to attain our marketing goal without establishing your goal. Note that your objective can be to generate new leads, increase number of followers on social networking sites, event promotion, attracting social media traffic to your traditional business website or promoting offerings.
A critical part of your marketing strategy should be to appreciate any effort (however small) your social media followers have made in sharing your marketing posts.
Another critical part of your social marketing strategy should be how to measure your success. Unlike with other marketing channels, marketing on social networking sites is not for making sales. This is so because marketing on social media sites is all about social networking. Social media users never visit the sites to shop for goods or services but to connect with their friends. Your strategy should, therefore, aim at increasing awareness about your business or drive social media users to your traditional business website.
There are several ways through which you can effectively market your business on social media sites. A strategy you employ should be one that is not only cost effective but also very effective in yielding your desired results. You may need to appreciate the fact that developing an effective social marketing strategy can be a big challenge especially when yours is a small business. This is when the service of a social media marketing company becomes valuable. Although there are many such companies, you need to undertake careful search for the right company capable of developing an effective marketing strategy. Engaging the service of a company does not, however, mean leaving everything to the company. You need to work closely with a company you choose to engage in developing your strategy.
Engage Conversation & Address Negative Feedback
Always respond. Know how to handle negative feedback, and never delete.
After any social media post you should expect comments from followers. It is crucial to respond to comments that are both positive and negative. The social media platform should be used in a way to maintain a healthy relationship between the consumer and a business, not to hinder that relationship.
Respond to comments whether they are simple statements, negative feedback, harsh criticisms, or complaints. Now that you have managed to build a relationship with your social media audience, you should be aware and prepared to answer two types of comments: complaints and criticisms.
Be relatively prompt in your responses to criticism. Knowing how to respond to criticism and negative comments in advance can alleviate tension on public social media forums. It is important to note that although one person may be complaining about a particular situation the public forum is visible for all to see. There is a bigger audience evaluating your response to negative feedback than you think. To better prepare yourself for situations that arise, you should come up with a list of hypothetical scenarios or a list of perceived complaints (you should be able to come up with a few) that will likely be manifested on a social media platform.
Having an idea of how to respond to negative feedback will give you two advantages. It will allow you to avoid emotional responses and it will provide timely prearranged responses. An instinctive response may lead to a defensive reaction; we want to avoid reactions that leave the business in a negative point of view.