Modern Social Media Marketing - Dwayne Anderson - ebook

Are you ready to start doing effective social media marketing today? A lot of marketers have all sorts of wrong ideas about social media marketing. Some think that you only need to post "viral content" to get tons of traffic overnight. Yes , You can  ! , If You do it Right They actually believe that if you are able to pump that much traffic to your target website, a large chunk of those people would buy whatever it is you are selling. There is an assumption that social traffic, regardless of which platform it comes from and regardless of how you qualify that traffic, converts to sales readily. Sadly, none of these assumptions are true. In fact, all of them are tragically mistaken Well, unfortunately, Google went through several algorithm changes over the years. You probably have heard of Google Panda, Google Penguin and Rankbrain because back in those  day, you can build something and people will come to your page as if by magic. That's how Google's algorithm was set up. In fact, prior to the year 2010, Google would actively look for new blog posts using RSS feed technology to find the "latest and greatest" content where  you can just publish a blog post, ping your post, and you are assured to get quite a number of eyeballs. Well ,for  now the  old rules don't work anymore. Sadly, a lot of people missed the memo on this. There are still a tremendous amount of books and seminars out there who convince people that we are living in circa 1999-2000.Let me tell you, building a website doesn't mean anybody will show up to check it out. The same applies to social media. There's a lot of hype regarding Facebook and Twitter marketing, but here's the truth. Just because you post content on those platforms, it doesn't automatically mean people would be interested in what you have to share. "Build it and they will come" is as equally bankrupt nowadays on social media as it is with content publishing on blogs. If any of this applies to you, I've got some great news for you. While the whole "build it and they will come" approach does not work because of traffic technology changes, consumer content habit changes, and evolving monetization rules, there is still a way to generate the same results through social media. In fact, the answer is actually quite obvious. It's probably staring at you right now. Modern Social Media Marketing When you publish content and share it on social media, let me step you through the process of turning that content into cold, hard cash. ·         You are going to understand that whatever the case may be, the endgame is to get people to join your list. ·         You will know how to call to action to the people through social media so they join your list. ·         You will learn which platforms you should focus on in order to be successful. ·         You will discover the wrong ideas marketers have about social media marketing. ·         You are going to learn the secret to effective Modern Social Media Marketing. ·         To make it easy, I’ve put together a step-by-step guide that will show you exactly how it’s done...

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Table of Contents

Modern Social Media Marketing


Table of Contents


Every effort has been made to be accurate in this publication. The publisher does not assume any responsibility for errors, omissions or contrary interpretation. We do our best to provide the best information on the subject, but just reading it does not guarantee success. You will need to apply every step of the process in order to get the results you are looking for.

This publication is not intended for use as a source of any legal, medical or accounting advice. The information contained in this guide may be subject to laws in the United States and other jurisdictions. We suggest careful  reading the necessary terms of the services/products used before applying it to any activity which is, or may be, regulated. We do not assume any responsibility for what you choose to do with this information. Use your own judgment.

Any perceived slight of specific people or organizations, and any resemblance to characters living, dead or otherwise, real or fictitious, is purely unintentional.

Some examples of past results are used in this publication; they are intended to be for example purposes only and do not guarantee you will get the same results. Your results may differ from ours. Your results from the use of this information will depend on you, your skills and effort, and other different unpredictable factors.

It is important for you to clearly understand that all marketing activities carry the possibility of loss of investment for testing purposes. Use this information wisely and at your own risk.

Dwayne Anderson  © Copyright  2018

Table of Contents



Chapter 1: What Social Media Marketing is and What it Isn't  


Chapter 2: 8 Reasons Why You Need to Do Social Media Marketing


Chapter 3: You Need to Modify Your Social Media Marketing Campaign Based on Your Online Business Type


Chapter 4: The Classic Way to Do Social Media Marketing and Why it is a Waste of Your Time


Chapter 5: 10 Steps to Faster and Easier Modern Social Media Marketing


Chapter 6: How to Do Niche Research and Targeting the Right Way  


Chapter 7: Content Curation: Your secret Social Media Marketing Weapon  


Chapter 8: Reverse Engineer Your Competitors' Top Content


Chapter 9: Fine Tune Your Payload Content


Chapter 10: Market Your List Right  


Chapter 11: Unlock the Power of Repurposed Content


Chapter 12: Use Automatic Content Sharing  


Chapter 13: Scale Up Your Targeting


Chapter 14: Sell to Your List Differently  


Chapter 15: Reinvest Your Profits the Right Way  




A lot of marketers have all sorts of wrong ideas about social media marketing. Some think that you only need to post "viral content" to get tons of traffic overnight. They actually believe that if you are able to pump that much traffic to your target website, a large chunk of those people will buy whatever it is that you are selling.

Maybe you're selling services, maybe you're selling an event, or maybe you are selling products from an online store, it doesn't matter. According to this idea, you just need to have a lot of traffic; courtesy of viral content on social media, and you will get the conversions you're looking for.

There is an assumption that social traffic, regardless of which platform it comes from and regardless of how you qualify that traffic, converts to sales readily. Sadly, none of these assumptions are true. In fact, all of them are tragically mistaken.

If you believe in any of these, don't be surprised if you spend a lot of time, effort and money only to end up with a whole lot of nothing. Welcome to the club.

Effective social media marketing can be reduced to one metaphor. Master this metaphor and you probably will make money on autopilot with social media traffic. Screw up this metaphor or remain clueless to it, and you'll continue to struggle; you'll continue to believe that social media traffic can easily be generated through viral content. You might keep running after that unicorn only to get tired and frustrated.

It doesn't have to be this way. You just have to have the right metaphor or the right conceptual model to make social media marketing work for you. Best of all, you can make it work on autopilot.

You probably have heard of all sorts of "set it and forget it" systems. You probably bought at least one of these products. Well, they're definitely on the right track as far as their label. Social media marketing can be automated. It can be mastered to the point where it can produce income after you've set it. But getting there is another matter entirely. And that's the price people have to pay.

And unfortunately, most people are not willing to pay that. They're excited about shortcuts, but they're not willing to take the stairs to get to the top. At the back of their minds, they're thinking that there has to be some sort of elevator.


There is no shortcut. You have to work with this metaphor

What am I getting at? Well, the secret to effective social media marketing is an inverted pyramid. It looks like a funnel. That is the metaphor you should have in your mind when thinking of ways to get traffic from social networks and social media platforms and turning that into cold, hard cash in your bank account.

I need you to keep this idea of an inverted pyramid in your mind. It should have a wide base at the top. The top of that pyramid is heavy visibility. It has to be there. You need to be visible on the four major social media platforms. I'm talking about Facebook, Twitter, YouTube, and Pinterest.

Taken together, the traffic volume you can get from these four platforms is mind blowing. They can potentially pump a tremendous amount of traffic. But that's just part of the equation. That's just the top of the funnel. Potentially, you can push a lot of traffic from the top. That's how wide the top of the funnel is.

This training will focus on these four platforms, but you can pretty much use the tips that I'm going to share with you and modify them to market on other platforms since many of these principles easily apply.

You might need to modify them a little bit. For example, if you are thinking of marketing on Instagram, a lot of the things that I will teach you about Facebook, Twitter, YouTube, and Pinterest, can be tweaked to work well on the Instagram platform.

Now that you have a clear idea of the heavy visibility that you can achieve with social media, keep in mind that visibility does not mean traffic or clicks to your site. This is a myth. The visibility that I'm talking about means visibility on those platforms.

When people share your content within those platforms, you can enjoy a tremendous reach within such platforms.

But this does not automatically mean that when you share content on Facebook, people who see your link on the materials shared by their friends would automatically click them.

Get the idea out of your head that raw visibility, or as Facebook terms it, "reach," automatically translates to traffic. It doesn't work that way. Instead, you need to start with heavy content visibility on each platform. People must see your stuff there. You must achieve a wide enough reach.

People may not necessarily click on through to your site, but that's secondary. At this point, you just want your brand to be visible. You just want people to become familiar with your brand.

So what's the big deal about visibility anyway? You may be thinking, since visibility doesn't mean actual visitors to your website, what good is it?

Think about it this way, when was the last time you saw an ad for the first time and automatically clicked it? If you're like most other people, you probably would want to see the ad show up a few times for you to become familiar with it. You might glance at if from time to time, you might read the description from time to time, but after enough showings, you might seriously think of clicking through.

The same applies to your content on social media platforms. Don't expect that just because you come up with catchy titles and nice, attention-grabbing graphics that this is enough for you to expect a tremendous amount of clicks to your website. It doesn't work that way.

People have to be comfortable enough. Your content has to become familiar enough for them to click on it.

When audience members click on the content you share through your social media accounts, they get a chance to like your page, follow your Twitter feed, pin your posts, or subscribe to your YouTube channel. They still stay on the platform, but they get a chance to subscribe to your account or follow you.

This is the second stage of the social media funnel or inverted pyramid. You have to develop some sort of in-platform credibility. Your content is not just this random material that came out of nowhere. Even if people don't click on it, they see enough similarity in terms of branding, graphics, as well as other content cues so that your brand stands apart from everybody else's.

Again, they may not necessarily be motivated to click, but with enough repetition through social media channels targeting certain topic categories and hashtags, your brand doesn't remain an unknown quantity.

Once you have people checking your content out through your social media accounts, you can then send them "call to action" content (CTA). This content recruits people to your mailing list. This social content that you're sharing offers some sort of incentive.

Maybe you're giving away a free booklet, maybe you're giving away software—whatever the case may be, there is some sort of giveaway to incentivize people to click on that link, enter their email address, and join your mailing list.

Whether you use freebies, special content, special free tickets to an online webinar that's pre-recorded, it doesn't really matter. Whatever the case may be, the endgame is to get people to join your list.

The Endgame?

When you look at the funnel, the endgame is to get people to that narrow end of the funnel. At that end, you're not necessarily getting them to click on an ad to buy something. You're doing something far more valuable.

Instead, you're calling them to action so they join your list. You are converting your social media reach, meaning, the top end of the funnel, to list membership, which is at the very narrow point at the bottom of the inverted pyramid.

This is where the magic happens. Once people join your list because you have successfully incentivized them to enter their email on your squeeze page, you get a tremendous opportunity to build a long term sales relationship.

That's really the best way to describe it because when people give you their email addresses, what they're really telling you is that they trust you enough to want to have a business relationship with you.

This means you should not abuse that relationship. You should not send them garbage. You should not send them spam. And by spam, I'm talking about material that is not related to the topic of your list.

Stay on message. Because if you are able to do this, you would have a tremendous opportunity to shape the conversation and continue to sell and convert your list, not just once, not just twice, but over the long haul.

There are many successful list marketers who make seven figures every single year, and all they have is a mailing list. It all depends on how you build that list, who is on that list, and what you are selling on that list.

Regardless of how you cut it, you can turn what would otherwise be a huge amount of social media reach into a loyal list. This is the secret to effective social media marketing.

You probably haven't heard this before. I would not be surprised because the vast majority of social media marketing books out there try to trick you into thinking that you just need to harvest all this traffic from social media so people can click like monkeys on the ads on your website.

Maybe that worked when Facebook 1st  launched nationally. It definitely doesn't work today. Sadly, this is where too many marketers fail. They screw this up.