Modern Facebook Marketing - Dr. Michael C. Melvin - ebook
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Facebook has slightly over 2 billion monthly active users. Of all Americans, 79% use Facebook at some level or another. 22% of people on the planet use Facebook. Facebook is also a massive traffic monster. When it comes to fine laser targeting of demographic groups based on individual user behavior, nothing even comes close to Facebook.    With this guide... You are going to understand Facebook marketing You will learn to identify Common Facebook Marketing Mistakes. You will understand Facebook in terms of efficiency, effectiveness and return on investment. You can begin to figure out the industry standard look, content strategy and other elements. You are going to learn the best ways to promote on Facebook.   Topics covered: 10 Common Facebook Marketing Mistakes The 8 Most Effective Ways to Market on Facebook Facebook Page Marketing Facebook Group Marketing Influencer Page Outreach Paid Page Boost Campaign Paid Traffic Campaigns Paid Lead Generation Campaigns Facebook Pixel Retargeting Campaign How to Optimize Your Facebook Ad Campaigns

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While every precaution has been taken in the preparation of this book, the publisher assumes no responsibility for errors or omissions, or for damages resulting from the use of the information contained herein.

MODERN FACEBOOK MARKETING

First edition. September 14, 2018.

Copyright © 2018 Dr. Michael C. Melvin.

Written by Dr. Michael C. Melvin.

10 9 8 7 6 5 4 3 2 1

Table of Contents

Title Page

Copyright Page

Modern Facebook Marketing

Introduction

Chapter 1: 10 Common Facebook Marketing Mistakes

Chapter 2: The 8 Most Effective Ways to Market on Facebook

Chapter 3: Facebook Page Marketing

Chapter 4: Facebook Group Marketing

Chapter 5: Influencer Page Outreach

Chapter 6: Paid Page Boost Campaign

Chapter 7: Paid Traffic Campaigns

Chapter 8: Paid Lead Generation Campaigns

Chapter 9: Facebook Pixel Retargeting Campaign

Chapter 10: How to Optimize Your Facebook Ad Campaigns

Conclusion

Introduction

Facebook is a massive traffic monster. As of this writing, it has over 1.3 billion, and that's with a capital B, daily active users.

Think about that, over 1.3 billion people using the same website day

after day. On top of this, it continues to grow.

Also, when people are on Facebook, they pretty much stay there, and they view page after page of content. In fact, on a month to month basis, as of 2017, Facebook has slightly over 2 billion monthly active users.

Of all Americans, 79% use Facebook at some level or another.

If this wasn't impressive enough, the next platform that gets the highest percentage of American users is Instagram, which is owned by Facebook. Instagram clocks in at 32% of American usage.

Among US residents, 53% reportedly use Facebook several times a day.

In terms of the world's total population, more than 22% of people on the planet use Facebook with some level of frequency.

The point is, Facebook is a massive traffic monster. You really cannot

afford to miss out on Facebook and its marketing potential.

If this wasn't impressive enough, wait, it gets even more mind blowing. Once people log into Facebook, the system basically keeps tight surveillance on them. And the crazy thing is that this is all done with their permission.

When you sign up for Facebook, there is a user license agreement that you must consent to. Unless you read the fine print, you wouldn't become fully aware that once you sign in, every like, comment, share, as well as pages that you liked and even ads that you clicked, will be monitored by Facebook.

It's as if by watching your behavior, Facebook can make educated guesses as to what your interests are and can then show you advertising that fits those interests. Sounds pretty fair, right?

Well, this extends across the board. That's right, every group you join as well as interactions on Messenger are monitored, tracked and targeted by Facebook.

This is not lightweight targeting, mind you. When it comes to fine laser targeting of demographic groups based on individual user behavior, nothing even comes close to Facebook.

As awesome as these traffic statistics, advertising technologies, and promotion potential may be, I've got some bad news to report. Too many businesses still fail to fully leverage Facebook.

This training teaches you the best ways to promote on Facebook. It also gives you step by step instructions, so you can engage in Facebook marketing with a higher than average chance of success.

Chapter 1: 10 Common Facebook Marketing Mistakes

There are very common marketing mistakes that even promotion veterans commit on Facebook. It seems like even the very best of us are not immune to these common mistakes.

It's a good idea, if you want to save lot of time, effort and money at this point, to become aware of these mistakes. This will decrease the likelihood that you will probably commit these same errors

Starting Off Paid Campaigns with a Bang

Do not start off your paid campaigns with a bang. Start with a free campaign first, build your audience organically, get some consumer intelligence, then you should have the information you need to put together an experimental paid marketing campaign.

Start low and slow. The worst thing you can do is to jump in with a massive budget, and absolutely no clue.

Starting a Paid Campaign with an Immature Page

If your page is very new or there's really not that much engagement yet, you might want to hold off on a paid campaign. You simply don't have enough target audience profiling information to base a successful paid campaign on.

Using Mass Content Posters with Discovery Tools

Many marketers use some sort of one- size-fits-all mass promotions tool for Facebook. They would discover all sorts of Facebook groups and pages, and then they would use this tool to spam those areas.

Don't do that. You're not doing your brand any favors when you do that. All you're really doing is you're spamming.

It’s only a matter of time until you get banned!

Promoting Direct Affiliate Links or Direct Sales Page Links

There's an old saying, "You can lead a horse to water, but you can't make it drink." By the same token, you can get a lot of people on Facebook to click on your links, but don't expect them to convert once they go to that affiliate sales page or your own direct sales page.

Why won’t people buy? After all, they did click on your ad, right? Answer: they haven't been properly qualified. In many cases, they clicked out of curiosity. Maybe they clicked by mistake.

Whatever the case, you still did not get a sale!

Posting direct links is not the way to go. You have to build confidence. You have to build trust first.

Pulling Random Content and Curating Them Based Solely on Keywords

You can't be lazy and just set Facebook publication tools up to just pull any and all content from Facebook that has something to do with your keywords and then just blast them out. You’re just spamming when you do that.

You have to be very deliberate and careful regarding the kind of content, whether curated or not, that you will associate with your brand.

Rotating and Republishing the Same Content Over and Over Again

Have you ever gone to a Facebook page and it seems like all the content got reposted over and over again within the same day?

The idea behind this practice is that the more the Facebook audience members see the content, the more likely they will click through.

It looks like you're just spamming your page fans over and over again. Don’t be surprised if they unlike your page.

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