Mobile Support in Customer Loyalty Management - Christian Zeidler - ebook

Mobile Support in Customer Loyalty Management ebook

Christian Zeidler

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361,23 zł

Opis

Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that provides a technical infrastructure capable of leveraging these advantages through a service delivery platform. The author, thereby, provides a valuable tool for the integration of the mobile channel into the traditional marketing mix.

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