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Online Advertising can be simple and powerful. Since your time is valuable, creating and managing all your ads should be as easy as sipping your morning coffee. Understanding how to leverage Facebook Ads is becoming a staple part of almost every social media strategy. And if you want to get your posts seen on Facebook, it’s becoming more and more likely that you’ll have to pay for reach with Facebook Outreah Ads. Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content. Though it’s not without its questions. How well does it work? What kind of engagement do you get? And what can you expect for your hard-earned money? In this eBook , we’ll share with you everything you need to know about Facebook Ads to get your campaigns up and running as well as all we’ve learned from our own experiences. Currently Facebook remains one of the most important social media platforms to promote your brand on the internet . This is something that many marketers and businesses don’t realize however and often it is overlooked as a channel. There are several reasons for that since Facebook went Social Live but one of the biggest reasons is that it’s not so obvious how Lead generation does helps in marketing role and proven that it actually works. Facebook Lead Ads can be an invaluable tool in growing your list quickly. This ad format allows you to register subscribers in the Facebook environment without your target customer ever having to click out to go to your website. We all know the money is in lead generation …but there's one big obstacle that can keep you from getting that money and that's GROWING the list, but great news! It's easier than you might think once you get a copy of this book . Instant Profits Guide To Facebook Ads Outreach Marketing Success One of the reasons online marketing has been so successful is because it can be so highly targeted if you know enough about your ideal customer to be able to connect with them through your content and ads. Through targeting, you can then grow your marketing list quickly because you will be presenting the right people with the right offer. With this ebook , you will get familiar with ; - How to create the Leading Magnet How to setup a Effective Landing Page Drive traffic to your lead magnet With Facebook Ads Leveraging your existing traffic for rapid growth
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Table of Contents
Targeting On Facebook
Every effort has been made to be accurate in this publication. The publisher does not assume any responsibility for errors, omissions or contrary interpretation. We do our best to provide the best information on the subject, but just reading it does not guarantee success. You will need to apply every step of the process in order to get the results you are looking for.
This publication is not intended for use as a source of any legal, medical or accounting advice. The information contained in this guide may be subject to laws in the United States and other jurisdictions. We suggest carefully reading the necessary terms of the services/products used before applying it to any activity which is, or may be, regulated. We do not assume any responsibility for what you choose to do with this information. Use your own judgment.
Any perceived slight of specific people or organizations, and any resemblance to characters living, dead or otherwise, real or fictitious, is purely unintentional.
Some examples of past results are used in this publication; they are intended to be for example purposes only and do not guarantee you will get the same results. Your results may differ from ours. Your results from the use of this information will depend on you, your skills and effort, and other different unpredictable factors.
It is important for you to clearly understand that all marketing activities carry the possibility of loss of investment for testing purposes. Use this information wisely and at your own risk.
Copyright © 2018 Hillary Scholl
Instant Profits Guide to Facebook Ads Outreach Marketing Success
Chapter 1: What is Lead Generation?
Chapter 2: How to Set Up Your Ads
Chapter 3: Tracking Your Ad Success and Getting Your Leads
Chapter 4: Different of Type of Ads Format
Chapter 5: Targeting in Your Facebook Lead Ads for Rapid List Growth
Chapter 6: Your Targeting Options
Chapter 7: Facebook Outreach
Chapter 8: Facebook Pixel
Chapter 9: Creating Events
Chapter 10: Retargeting on Facebook Best Practices
Chapter 11: Facebook Lead Ad Automation
Chapter 12: Different Optional Methods of integration
Facebook is the largest social network in the world, so it should come as no surprise that marketers are using it as a tool to generate leads and sales. The Facebook ads system is easier to use than the other large pay per click system—Google AdWords. Facebook ads are also cheaper and more highly targeted.
Those using Facebook ads naturally want to get as high a return on investment as possible from their efforts, but online shoppers are very savvy these days. It’s not that easy to get people who have seen your product and company for the first time ever to buy that product. Lead generation might be a better way to approach your marketing to boost your success.
The biggest problem with Facebook in recent years is that their organic reach—the people you can reach without spending money—has declined to nearly zero.
Most people are fans of dozens, if not hundreds of pages on Facebook. If all those pages shared several articles per day, most of the posts would just get lost, anyway. There’s just too much content being posted.
So, Facebook has implemented some changes that make it so that only a small fraction of a page’s users ever see each post.
We all know this wasn’t done solely to keep Facebook’s users happy. It’s pushed a lot of people to spend money on ads, despite having a huge following on the site. It’s a wonder they don’t have a mutiny on their hands! But since they’re such a huge source of traffic, we all do what we have to do, which is paying for ads even if we already have thousands of fans.
Yes, it sucks for those of us who paid for advertising to obtain those fans in the first place, because we then have to pay again to have our posts reach those fans we already paid for. It’s double-dipping at its finest. But if you wanna play, you gotta pay. And it’s their site, so it’s their rules.
What is Lead Generation?
Lead generation is about identifying potential customers interested in your offer and trying to convert them from browsers into buyers. The most familiar example would be asking people to sign up for your email list in exchange for a gift, such as a newsletter, ebook, or special report.
Facebook Lead ads allow you to include a lead capture form right in your ad. This means those who see it and are interested don’t have to click to another page to get more information, and to give you their data. Everything can be done seamlessly right in their news feed.
This is great news for those seeking to capture leads because the less you interrupt people when they are going about their business on social media, the better. It’s also an interesting opportunity because the ads don’t really look like typical ads, and are interactive. The system allows you to create a range of forms for different purposes, and can capture different data, such as email addresses, phone numbers, zip codes and more.
Customizing your lead generation forms on Facebook in the context of an ad in such a highly targeted ad network offers an unprecedented opportunity for list growth IF you know how to create ads which will convert well, that is, generate a lot of leads.
In this report, we will be looking at the essentials for Facebook lead ads, so you can add this useful tool to your marketing arsenal.
The first thing you need to do is log into your Facebook account, or create one if you don’t already have one. You can use your personal Facebook account for this if you want, because your ads are in no way linked to your name. They’d be linked to your Facebook fan page, if anything.
It’s highly recommended that you do all your work with Facebook Ads on a desktop computer or laptop, not on a mobile device. If you don’t have a desktop or laptop, see if you can borrow one, or use one at a library or internet café. The dashboard is buggy at times on mobile.
To get to your dashboard, click the small arrow at the top right of your Facebook profile to bring up the drop-down menu and click on “Manage Ads”.
You can also just type in the URL if you can’t find this option easily:
If you’re using an ad blocker, they’ll ask you to turn it off or add the web page to your exception list. Once this is done, you should refresh the page.
You may find this dashboard a little confusing at first. There are a lot of available options, and sometimes they can seem a little redundant. The same information may appear in multiple locations. Take a little time to familiarize yourself with the dashboard before jumping into ad creation.
You’ll notice there’s a Guided Creation mode that will help guide you through the process and a Quick Creation mode for people who are a little more familiar with the Facebook Ads creation process.
So let’s get started with best practices, and then we will move on to how to set up your ads.
Facebook Lead Ad Best Practices and Uses
You can make the most of Facebook Lead Ad by first looking at your current lead generation methods. What data do you want to collect? What will the leads get in exchange for giving you their personal information?
Setting your goals
Each ad you create should have an in-built goal. How many sign-ups are you trying to get for your email newsletter, or requests for more information, or a 15-minute call giving them a free consultation, which can then help you sell your services to them that they really need.
Once you set your goal, you will be able to decide what data to collect.
Possible goals for your Facebook Lead Ad include:
Newsletter sign up
Inquiry/interest forms because they want to learn more
Sign-ups for deals, coupons, offers
Registrations for live events, conferences
Registrations for online events like webinars or summits
Eligibility for credit card or a loan
Auto quote/Test drive
Some of these goals will be business to consumer, while others might be business to business. No matter which, it is far easier to build lists online and get more information by having your prospective customers do the work in exchange for a gift, valuable information, or special offer.
Incentives to sign up
Some of the incentives will be obvious. For a newsletter, they would get the free newsletter. They could also receive a free ebook about a particular topic, a white paper, templates, a free training video, and so on. It will depend on what makes sense for your particular niche.
For interest and inquiry forms, you might offer them a free ebook, planner, or 15-minute consultation. It all depends on how much time you have, and how “hands on” you want to be with your list and your business. The beauty of using Facebook Lead Ad for your lead generation is, of course, that it can be completely hands free if you set it up correctly from the ad through to the email marketing platform you use.
People who signup receive special deals, coupons, and may be entered in a contest with a chance to win a prize. For insurance quotes, the incentive is to try to save money.
For small business owners, it’s best to keep it simple. Get them on the list first. Then market to them once they are on the list. Don’t overthink it or make it more complicated than it has to be.
Data to collect when they sign up
With Facebook Lead Ad, you can customize the forms to collect more than just the person’s email address. However, do keep in mind that the more you ask, the less likely your target customer will be to fill out the form. Collect the data appropriate to your goal.
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