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Businesses need superior information to outwit their rivals in the modern Knowledge Economy. In this eye-opening account, certified translator Winn Trivette II explains why firms should use translation as a pro-active tool to successfully compete – and win – in global markets. How to Use Translation to Grow Your Business outlines steps to: • Use translation to enhance the collection of actionable business intelligence. • Embrace a novel approach using translation to discover and open uncontested market space in order to serve new clients. • Implement the New Frontier Vision business strategy to guide market leaders like you to make better-informed decisions. • Transform actionable information into plans, plans into actions, and actions into greater profits. • Optimize business performance and leave rivals behind while discovering new market segments for your goods and/or services. Are you ready for a smarter way to move your company forward? Businesses need every advantage to survive in the modern Knowledge Economy. The stakes are higher for firms competing on a global scale. It is no secret successful companies need information to outwit their rivals. How to Use Translation to Grow Your Business is the first book of its kind for companies to explore a new business strategy built on translation.
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How to Use Translation to Grow Your Business
Winn Trivette II, MA
Published by Winn Trivette II, MA, 2018.
While every precaution has been taken in the preparation of this book, the publisher assumes no responsibility for errors or omissions, or for damages resulting from the use of the information contained herein.
HOW TO USE TRANSLATION TO GROW YOUR BUSINESS
First edition. August 26, 2018.
Copyright © 2018 Winn Trivette II, MA.
Written by Winn Trivette II, MA.
10 9 8 7 6 5 4 3 2 1
Section 1: YOUR COMPANY’S TRANSLATION STRATEGY
Section 2: NEW FRONTIERS VISION
Section 3: INTERNET RESEARCH
Section 4: CHOOSE A TRANSLATION PARTNER
Section 5: LAST THOUGHTS
Section 6: 7 NEXT STEPS
Section 7: THANK YOU
About the Author
What enables the wise sovereign and the good general to strike and conquer and achieve things beyond the reach of ordinary men is foreknowledge.
- Sun Tzu, ancient Chinese philosopher
Welcome to How to Use Translation to Grow Your Business!
The interdependent global marketplace makes every business an international player.
Why do some firms in an industry win and achieve success while others fail?
A Fortune 500 company survey once showed 55 percent make use of competitive information in composing business strategy.
This business intelligence – Sun Tzu’s foreknowledge – can be enhanced through the application of a corporate translation strategy.
Your own company or firm can gather business intelligence via translation to reap profits when your rivals do not.
While the world economic chessboard is, for the moment, dominated by English, vital information also appears in Spanish, Portuguese, and French, for example.
Thus, with a translation partner, proper strategy, and vision, any company from Tokyo to Tallahassee can project its goods and services to new frontiers.
And yes – leave the competition behind!
The following argues for collaboration with a translation partner like Professor Winn to implement a novel translation strategy to gain foreknowledge to help your business create new market space even in highly competitive industries.
Stop relegating translation to an afterthought in the operation of your business.
Instead, think of translation as a pro-active part of energizing your business strategy.
Unleash the power of translation to gain business intelligence to reach virgin markets of unserved consumers and outwit your rivals at the same time.
Let Internet Research in Spanish, Portuguese, French, or any other language for that matter, attract new clients and rescue you from the conventional wisdom of your current industry.
Professor Winn’s New Frontiers Vision marries the “blue ocean” (*) approach with translation to tap uncontested market space and drive potentially explosive company growth.
While the “blue ocean” approach is not new, its combination with a comprehensive translation strategy is.
Read on for more details as outlined in each section below.
Section 1: Your Company’s Translation Strategy – Learn how a methodical approach to translation benefits your business.
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