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Define A Blog
The Major Components Of A Profitable Blog
Draw Attention To Your Blog
What Others Think About Your Blog?
Choosing The Content For Your Blog
Writing Unique and Valuable Content
Generate Keyword-Rich Content
Promoting Your Blog
Types of Blogs You Can Build
Decide what type of Blog you want to build.
Develop a Theme For Your Blog
Develop a Name and Image That PeopleWill Remember.
Does Your Brand Need To Be Relevant to Your Content?
Fonts and Colors
Use Your Links Wisely
Blog Writing Styles
Are Images Necessary?
Pre-Selling Your Products
Boost Your Business With Blogging!
Promoting Affiliate Programs
Becoming a Relevant Portal
Free vs. Subscription
Size Up The Competition
Responding to Other Blogs
Traded Links – a Valuable Asset
Submitting Your Blog
Search Engines and News Engines
Developing Content for Other Sites
Using Ad Swaps
Writing Timely Content
Comments and Input
What About Free Speech?
Swag, or Getting Your Customers to Advertise for You
Keep Track of Your Blog Results
Google AdSense and Pay-Per-Click Programs
Selling Banners by the Impression
Selling Advertising Space
Subscriptions and Special “Insider” Reports
Increasing Your Blog’s Page Ranking & Search Engine Results
Making Money from Your Blog
The Importance of Updating Your Blog Often
Why Keyword Focus & Density Matters
Last Minute Blogging Tips & Tricks
Your introduction – and Where it Leads
Everything You Need To Know From A To Z!
The use of this book does not guarantee whether you become successful or not, that is entirely up to how hard you intend to work and apply yourself.
Table Of Contents
Define A Blog
The Components of a Profitable Blog Draw Attention To Your Blog
What Other Bloggers Think About Your Blog? Choosing Content
Generate Keyword-Rich Content Promote Your Blog
Types of Blogs You Can Build
Decide what type of Blog you want to build. Use Your Links Wisely
Develop a Theme For Your Blog Layout
Blog Writing Style
Pre-Selling Your Product
Boost Your Business With Blogging! Promoting Affiliate Programs Becoming a Relevant Portal Generating Traffic
Visiting Other Blogs
Size Up The Competition Traded Links, A Valuable Asset Submitting Your Blog
Developing Content For Other Blogs Generating Content
Keep Track Of Your Blog Results Increasing Your Blog’s Page Rank &
Search Engine Results Making Money from Your Blog
The Importance of Updating Your Blog Often Why Keyword Focus & Density Matters
Your Introduction – and Where it Leads Last Minute Blogging Tips & Tricks Recommended Blogging Tools & Resources Glossary
If you have a budget that is very small or zero, blogging is a great way to get started making money online.
What is a blog? A blog is a simple web page that anyone can set up in minutes. People use them as journals, diaries, and sales pages, like you will learn to do here.
Blogging has become very popular lately. For one thing, it’s free. For another, you don’t need to have any technical skills what so ever to get started. If you can read and write, you can blog.
A good working definition of a blog is simply a journal or newsletter that is frequently updated and intended for the timely reading. It often provides opportunities for unfiltered and immediate feedback, sports an informal or even partisan attitude, and is written in a more personal style than traditional press outlets.
A blog is sometimes called web log or weblog. It is a type if online journal or diary, often including personal comments as well as web links and images. Many people keep a blog as a type of personal creative exercise, but you can easily use this popular online type of writing to market your business. Blogs are very popular right now and they can be a great and inexpensive way to contact more customers.
Blogs come in all shapes and subjects, from the maunderings of troubled teen souls to displays of classical photography to breaking news and commentary. They can be online journals, locked with a password shared by a few trusted friends, or they can be page after page of source code, sharing useful and free computer programs with the world.
A blog may be an online journal tangential to a company’s main business, where users of a company’s products give feedback and ask for help. Blogs can be hosted by single individuals, shared by teams, or produced by entire companies. They may be hosted on a dedicated blog server using fancy templates or lovingly hand-crafted in HTML on a page that resembles a bulletin board.
But a blog is not simply a syndicated column or a newspaper that is online. Many news outlets feature their content online and even allow readers to respond to stories. However, the newspaper’s business does not change just because it has a new medium. Editors and writers still do the same jobs they did before the advent of online distribution; the
newspaper does not view itself as any different from what it always was.
Blogging is one of the most effective means of Internet-based communication because it is relatively easy and requires little time investment. Using a Blogging interface like Wordpress or Google's Blogger, a blog owner can add new entries to his blog while he sits in a meeting at work or watches events unfold on TV. Rather than fooling around with messy code, he can simply enter his message textually in his blog; and then update it in a matter of seconds. Basically a blog contains these features:
Title- which allows you to label your post Body- this is the content of your post
Trackback- other sites can be linked back to your blog Permanent link- every article that you write has a URL Comments- this allow readers to post comments on your blog.
One of the advantages of blogging, is that it is made of only a few templates. Unlike, other websites that is made up of numerous individual pages. This make it easier for blog users to create new pages, because it already has a fix setting that include: slots for title, body of the post, category, etc.
A Blog for profit is made up of three major components: a supplier, buyers, and the products for sale. But a blog in many cases differs from the average business because you are bringing together two sets of customers and delivering two sets of products. And you’re not even selling the main item you produce.
Sound confusing? It’s really not. Let’s take a look at the component parts and illustrate just how simple it is.
The first component is a supplier. That’s you. It is your words, your opinion, your research, and your art which can bring thousands or even millions of readers to your blog. You will be the attraction, the broker,
and the CEO of your business. If it weren’t for you, the blog wouldn’t exist. Because of who you are, what you know, and what you do, it can thrive.
The second component is a buyer, a customer. While the vast majority of your customers will be your readers, other customers will include companies that pay you to feature their links and advertisements on your blog. “Traffic” (those millions of readers out there who care about what you say) is the lifeline of your site: you’ve got to find them and bring them in. Once they are there, your advertising customers will pay for access to your reading customers, and your reading customers will pay for your information and merchandise.
The final component is a product. Like all businesses, yours can’t exist without a product to sell. But what do you sell when you’re giving your opinion away for free on a blog?
The first product you sell is yourself: your opinions and your expertise. Without selling yourself to your readers, you will have no customers.
They may not always pay you directly (though we’ll see that in many cases, they will) but if they don’t buy what you’re saying, they will not buy anything else.
The second product you sell is your space. You lease it to advertisers who will pay you to put information in front of your millions and millions of readers. Whether text links or flashing popup banner ads, your advertisers will pay you for a small part of your readers’ attention.
The final product you sell is your merchandise. With a properly-branded name and a reputation for excellence, your readers will purchase coffee mugs, t-shirts, bumper stickers…anything you can imagine.
In order to make your blog a powerful marketing tool, you need to get your customers and clients to see it. That means that you will need to advertise and provide content that gets attention:
Make your blog visually exciting. Choose an attractive background color and provide photos or images. Consider sound. Develop your blog as you would a web site, with the same visual appeal. Some bloggers even add video and sound to their blogs. There is no need to spend many hours composing art works, but know that simple text on a white background may simply not draw as many readers as you like.
Make sure that your customers know that your blog exists.
Providing some targeted advertising on the Internet is not hard. Try some link exchange programs with web sites, blogs, and ezines that have similar content to your blog. In many cases, simply providing a link to another web site can convince that web master to provide a link to your blog.
.Blogs have increased popularity over this past months. Many people have started to create their personal blogs to express their thoughts and feelings. Internet companies have also started their blogs to inform consumers on the latest product news and reviews.
Because of this, blogs are also being used as internet marketing media. Before, internet marketing is done by placing banners and links on popular websites, such as news and information sites. Links were also included on newsletters and marketing letters sent to the members of their mailing lists.
Many people spend time reading blogs. People read their friend's blogs, their favorite author's blogs, blogs on topics that they are interested in, and blogs on product reviews. With the increasing popularity of blogging, it is even feared that people rely on blogs to get the latest news.
While getting news reports from blogs isn't reliable, some people look for product reviews through blogs. In some cases, this is more dependable. While it is true that some media persons are being paid to write good reviews about a certain product, blog writers write about their actual experiences on products and services from a company.
One of the first steps you will want to take when marketing using other blogs is to find out what others bloggers and online writers are saying about your company and your blog. Other people’s and companies’ comments are read by readers and potential customers, too.
Many blogging software packages allow you to search for links to your blog or company website in other people’s blogs. You can also run a goggle check on your blog name, company name, and URL addresses to see what others are saying about you.
Regularly checking online to see what is being said can help you get a sense of how your efforts are working. Remember: blogging is a community effort, with links in other blogs and comments in other blogs affecting how readers see you. You need to keep track of how you are doing to understand how your online presence is affecting your business.
A blog is nothing more than a container into which we place content. Content is so critical to the success of a blog, that we are going to address it first and look at it in isolation from all of the other traffic-producing strategies you can implement.
Unless you are a successful newspaper columnist or a famous actress who is able to draw hordes of readers by your reputation alone, your blog is going to need a theme. It may be a narrow one, like “Libertarian politics in the Massachusetts Governor’s race.” It may be a broad one, like, “art focusing on life and love.” But whatever your theme, your blog is going to keep readers by presenting them with the valuable content
they expect. Not coincidentally, it’s also going to be a theme you love and will not be tempted to stray far from.
Because there are literally millions of blogs available, successful blogs reach one kind of reader, and they do it well. The reason is obvious: a reader who might share your interest in model trains may not share your love of fine wines. He may not care about your vacation in Paris. Unless he’s a personal friend, he may not care about your new car. That means you’re going to have to pick a subject and stick with it. A good starting place is the following list of popular blog categories: political, spiritual, society/culture, rant, business, hobby, technology, art, news, reference.
There are essentially three factors you have to consider when building content rich pages:
Is this content unique?
Is this content self-updating?
And is this content actually useful?
The first question is possibly the most important, but also the most debatable. If your site does not contain unique content (content which has not already been spidered by search engines) it more than likely will not be ranked highly. Additionally, if your unique content is in video format or in any other language other than HTML, search engine spiders might not be able to recognize it as content at all. and, possibly, will not be able to factor it into ranking algorithms. So when you look think about adding content, consider looking for good sources of unique textual content, such as articles written by ghostwriting agencies from Guru.com or elance.com.