How to Brand Nations, Cities and Destinations - T. Moilanen - ebook

How to Brand Nations, Cities and Destinations ebook

T. Moilanen

0,0
240,37 zł

Opis

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

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