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Chapter 1: What is Google Ranking and How to Earn it?
What is Google Page Rank?
What is Link Juice and Page Ranking Points
How can I see my Page Rank?
How can I increase my Page Rank?
Chapter 2: How To Get To Number 1 On Google Without Breaking The Rules
How Can you Check your Website For Compliance With Google’s Recommendations?
How To Check Your Rankings On Search Engines?
How To Check Google Rankings In Other Countries
How To Check Rankings From Specific Locations In The World
How To Rank For Your Brand or Company Name
Chapter 3: Optimizing your WordPress Blog to Rank No. 1 on Google
How to boost the SEO of your WordPress site?
Start with your Blog
Alter the default permalinks structure
Install an .xml sitemap plugin
Insert an SEO Plugin
Nofollow untrusted and useless links
Chapter 4: Analyzing Keywords for high Popularity in Google
Is keyword Search still relevant?
How has it changed?
Latest Semantic Indexing
Understanding Keyword Intent
Chapter 5: Content writing tips for your blog for high google ranking
Use LSI keywords
User Generated Keywords
Selecting SEO Friendly Titles for blogs
SEO Friendly URL creation
Use Google Search Console
Chapter 6: How to rank in Google Local Business Results
Google My Business Listing
Optimize your Website
Use Structured data for Google SERP
Using the New Google Search Console Performance Report
Chapter 7: The complete list of over 200 Google Ranking Factors
Page Level Factors
Site Level Factors
Chapter 8: Link Building Tips for High Google Ranking
White Hat Link Building Techniques
Google’s Rules for Link Building
Simple Link Building Tips
Advanced Link Building Tips
Earn your Links
Chapter 9: A 10-Step SEO Plan for Higher Search Rankings
Listen to your Customers
Provide Useful Content
Give your Website a check-up
Chapter 10: Best Free SEO Tools to Improve Your Google Ranking
Google PageSpeed Insights
Google Search Console’s Submit URL
Open Site Explorer
Chapter 11: Tips to boost your overall traffic on Google News
Publish Unique Content
Publish Fast & Update
Chapter 12: Reasons your blog site isn’t ranking high in Google
Short, Thin Content
Bad Off-Site SEO
Targeting Hyper-Competitive Keywords
Lack Of Citations In Local SEO
Chapter 13: Tracking SEO Metrics for improving Google ranking
Backlink Quantity and Quality
Time spent on Page
Chapter 14: How to Rank Higher on Google for Absolutely Any Keyword
Analyzing your competition
Analyze competitor backlinks
Get the same Backlinks as your competitors
Avoid bad competitor backlink strategies
Chapter 15: Case Studies
Garnering Traffic through Google
The most important reason why you want to get first page rankings is that you want to be visible to everyone that will need your product/service. Google, for example, is the #1 search engine and it provides for almost 12 billion searches a month. Approximately 1.17 billion unique searchers use it every month. It’s the number 1 search engine used in the US. It gets 67.5% of the US search market, and a whopping 87.1% of the mobile search market.
And if you are in business, you should also know that 93% of all buying decisions start with an online search. Google shows 10 results on the first page when someone searches for any specific terms based on a number of issues like site speed, backlinks, bounce rate, and a host of other factors.
So, if you can top the first page of Google results, it can be an excellent opportunity for you and your business.
That’s what this guide is all about. By the end, you’ll have a complete understanding of keyword research, from changes in search to how to use them to improve content creation and content promotion. Better grab a cup of coffee; we’ve included everything we think you need to know.
The websites that Google ranks on the 1st page of its search results for any given search term are the ones that they consider to be the most relevant and useful. They determine which websites are the most useful and relevant by using a complex algorithm (mathematical process) which takes into account 200+ factors.
Google doesn’t let people know what those factors are, however, through a combination of research, testing and experience, a good SEO consultant knows what the most important factors are. For example, most SEOs would agree that the following are all important ranking factors:
Time spent on site
Number of inbound links
Quality of inbound links
The algorithm is designed and set-up by humans, however, the rankings given to websites are wholly determined by the outcome of the algorithm. There’s no manual intervention by humans to adjust the rankings specific websites are given by the algorithm.
The website ranked in 1st place is the website that the algorithm has given the best score to when taking into account the 200+ factors. Google is constantly reviewing, adjusting and updating its search results, so a website that is ranked 1st today could potentially not even be on the 1st page next week.
If a website stays where it is, rises or falls in the search results is dependent on one overall consideration – how it compares to the websites it is competing with i.e. the other websites who want to rank for the keywords that it wants to rank for.
So, for example, if a website that is ranked on the 4th page for a particular keyword phrase decides to improve its site structure, add new content and seek out new high quality backlinks, whilst the websites on the 1st – 3rd pages of the search results don’t also make improvements, then the website on the 4th page will rise in the rankings.
How much it rises is dependent on the existing authority and quality of the sites above it and how much value Google’s algorithm places on the value of the improvements that have been made to the website. It could rise up just a couple of positions or it could rise straight to the no.1 position.
There’s no magic button that an SEO can press that guarantees a no.1 ranking, however, by paying attention to the factors that the algorithm places value on, and actively working to improve them, they can guarantee to improve your website’s rankings in Google.
What Is Page Rank?
When a user enters a search query, the search engine’s number one goal is to return results that are high-quality, relevant and able to best give them what they want. One of the 200+ factors Google takes into consideration to determine which webpages best fit the bill is Page Rank.
Page Rank (PR) is a calculation, famously invented by Google founders Larry Page and Sergey Brin, which evaluates the quality and quantity of links to a webpage to determine a relative score of that page’s importance and authority on a 0 to 10 scale.
The handful of Page Rank 10 domains, including USA.gov, Twitter.com and Adobe Reader Download, have the highest volume of inbound links of any sites on the web.
The top sites set the bar, so to speak, and the 10-point scale plummets exponentially down from there.
Page Rank 5 websites have a good number of inbound links, PR 3 and PR 4 sites have a fair amount, and brand new websites without any inbound links pointing to them start at Page Rank 0.
NOTE: You may be curious what your site’s or your competitor’s PR score is. But Google no longer reveals the Page Rank score for websites. It used to display at the top of web browsers right in the Google Toolbar, but no more. And PR data is no longer available to developers through APIs, either.
What Is “Link Juice” and What Are Page Rank “Points”?
When Site A links to your web page, Google sees this as Site A endorsing, or casting a vote for, your page. Google takes into consideration all of these link votes (i.e., the website’s link profile) to draw conclusions about the relevance and significance of individual webpages and your website as a whole. This is the basic concept behind Page Rank.
When a website links to your site, or when you link internally from one of your pages to another, the link passes Page Rank points. This passing of Page Rank points is also commonly called “link juice” or “link equity” transfer.
The amount of link juice passed depends on two things: the number of Page Rank points of the webpage housing the link, and the total number of links on the webpage that are passing Page Rank.
It’s worth noting here that while Google will give every website a public-facing Page Rank score that is between 1 and 10, the “points” each page accumulates from the link juice passed by high-value inbound links can — and do — significantly surpass ten. For instance, webpages on the most powerful and significant websites can pass link juice points in the hundreds or thousands. To keep the rating system concise, Google uses a lot of math to correlate very large (and very small) Page Rank values with a neat and clean 0 to 10 rating scale.
How Link Juice Is Passed
Think of it this way: Every webpage has a limited amount of link juice it can pass, and the top of that limit is the total Page Rank points that page has accrued. So, a webpage with 20 accrued Page Rank points cannot pass more than 20 points of link juice per page.
If a page with 20 Page Rank points links to one other page, that one link will transfer the full amount of link juice to that one other webpage. But if a page with 20 Page Rank points links to five webpages (internal or external), each link will transfer only one-fifth of the link juice.
Google applies a decay value to every pass, so the actual numbers will be a little less than our diagram shows below. But to explain the Page Rank concept simply, the formula is PR points divided by number of on-page links, or in this case, 20 divided by 5:
Visualize it: This diagram shows what it looks like when a webpage with 20 Page Rank points links out to five other webpages that, accordingly, each receive approximately four Page Rank points.
What if you want to link to several resources to aid user experience, but you have a strategic reason to withhold passing Page Rank to those pages?
You can tell Google not to pass Page Rank by amending some links with a rel=”no follow” attribute. A no followed link is not crawled by the search engines, and no Page Rank or anchor text signals are transferred.
However, Google still sees no followed links as part of the total number of links on the page. The Page Rank value available to pass through the remaining, followed links is thus reduced.
So for example, if you have a web page with 100 PR points that has four links on it, and three of those links have rel=”no follow” tags, the one link that doesn’t have rel=”no follow” will probably still pass only one-fourth, or 25 points, of link juice. (Find out when no follow is essential below.)
Transferring Page Rank/Link Juice with Internal Linking
You can help Google see pages of your website as subject matter authorities by linking to your own important pages from related articles.
For instance, if you have an article called “How To Do Keyword Research,” you can help reinforce to Google the relevance of this page for the subject/phrase “keyword research” by linking from an article reviewing a keyword research tool to your How To Do Keyword Research article. This linking strategy is part of effective siloing, which helps clarify your main website themes.
In today’s world, QUALITY is more important than quantity. Google penalties have caused many website owners to not only stop link building, but start link pruning instead. Poor quality links (i.e., links from spammy or off-topic sites) are like poison and can kill your search engine rankings. Only links from quality sites, and pages that are relevant to your website, will appear natural and not be subject to penalty. So never try to buy or solicit links — earn them naturally or not at all.
If you run a reputable business and RELY on your website to run that business, you had probably better avoid relying on low-quality techniques to promote it to the top of Google.
There Are Rules When It Comes To Ranking in Search Engines. he terms and conditions Google lay down in their webmaster guidelines documents clearly indicate that if you try to manipulate your rankings in ways Google disapproves of they will penalise your site or worse, remove it entirely from its ‘index of the web’ (and sometimes for a long time).
Google disapproves of a LOT of, if not MOST old SEO tactics in 2018 and comes down hard when it detects ‘deceptive’ practices.
How Can you Check your Website For Compliance With Google’s Recommendations?
You can use tools like SEMRush (specifically the SEMRush Audit Tool), SiteBulb Crawler, DeepCrawl, Screaming Frog or SEO Powersuite Website Auditor to check for technical issues on any site, sitewide.
How To Check Your Rankings On Search Engines
The most reliable mac/pc tools recently are SEMrush, Pro Rank Checker, Rank Tracker & Advanced Web Ranking. Most of the tools are low-cost and they do what they say on the tin. Most have ‘search engine friendly’ rank checking modes.
Cloud-based rank checkers like SEMrush and Pro Rank Checker are so much simpler to manage than desktop checkers.
Don’t get too fixated on all of your rankings – some terms and results pages are bound to jump all over the place – Google is designed that way! And don’t just try to rank for just a few terms. It’s much better to rank for lots of different – and related – terms than have a business based on one keyword at the top of what’s bound to be a competitive term.... so that means just adding lots of related content and getting some links to it.
How To Check Google Rankings In Other Countries?
For the purposes of an audit, we minimum we would want to determine is:
what are the primary terms (most relevant, most desirable) for the target site?
what terms is the target site actually ranking for?
what are the top positions (and associated volumes)?
You can use tools like Semrush and others available in the market. The Ad Preview tool from Google also shows organic search results and how they look to users around the world.
You can see just how rankings differ from country to country and place to place – worth considering when researching keywords. Geolocation and personalisation really mixes Google rankings up too.
How To Check Rankings From Specific Locations In The World e.g.: Local Rankings
This is incredibly useful if you need to know what your rankings look like to a user that is local to you, as national and local results are often in constant flux AND rankings are often modified by the user’s proximity to the business.
How To Rank For Your Brand or Company Name
Registering your website and configuring it with Google Search Console and Google My Business is a prerequisite for website owners this year. Telling Google everything you need to tell them using the channels they provide is a first prudent step for any business.
The more non-specific term you want to rank for and the wider the geographical area you want to rank in will determine the level of competition you are up against. This competition that you are up against is what you are going to be rated against by Google.
Rank for your company name
– EASY. Picking a unique brand name would go a long way in helping. This is very easy to achieve with just on page optimisation and a few incoming links and citations (sometimes, not even). This is unless you have a poor reputation online, or have a brand name that competes online with a better-known organisation with the same name in the same geographic region, which is far from ideal. If you have online business authority, you will rank in Google. If you don’t, you won’t and so will need to legitimately build some.
Rank for your service, in your area – USUALLY EASY