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Chapter 1. Google My Business: AN Overview
Chapter 2. Getting Started with Google My Business
Chapter 3. The Guide to creating Google Posts
Chapter 4. Tips to improve your local search visibility with GMB
Chapter 5. Google My Business Tips and Tricks: What You Need to Know
Chapter 6. Google My Business Website Builder: Tips and Tricks
Chapter 7. Mistakes You’re Making On Your Google Business Listing
Chapter 8. Google My Business Attributes
Chapter 9. Google My Business Listing Guide For 2018
Chapter 10. Improving Your Local Google Presence With Reviews
Chapter 11. Citations, Review Sites & Tracking
Chapter 12. Tracking Google My Business Traffic Data
Chapter 13. How to interpret GMB Traffic insights?
Chapter 14. All about using the Google My Business API
Chapter 15. Case Studies
Four out of five consumers conduct local searches on search engines to try and find the right business to meet their needs. Google My Business can connect your business with customers on the other end of those searches. With just a small investment of time, you can create a free way to attract customers.
As an entrepreneur, you are always looking to grow your business online presence, and having a Google My Business page is vital. Well, if you didn’t agree, you probably wouldn’t be here.
Google My Business is a free marketing tool that connects customers with businesses. By spending a few hours creating an account, you can drastically increase your chances of being found online and collecting revenue.
This guide has been prepared to help you build a Google My Business page, and condition it to create a solid online presence for your business, and subsequently increase your leads and sales opportunities.
By the end of this guide, you’ll be able to set-up a Google My Business page, claim and verify your listings, optimize your page to generate reviews, manage your dashboard, and use insights to gauge the quality of your online presence.
Google My Business: An Overview
Google Search, Google Maps, Google+ and one unified interface to bind them all. The launch of Google My Business, appears as a seamless solution to the chronic problem of managing your Google presence across various platforms.
The tech giant says it will help small businesses connect with their customers by assembling all their business information from Search, Maps and Google+, and managing them right at one place. To keep it short and simple, the new tool lets your customers find you across Google.
Businesses can post content, track analytics, revert back to customers and launch Google Hangouts all at one dashboard. Let’s have a look at the different sections of the My Business Dashboard separately:
Business Info Editor
: The Business Info Editor contains instructions on 100% completion of your profile. You can update your business information for search, maps and Google+ directly from here. The “View Your Business on Google” option allows you to see how your listing looks across different platforms on Google. Apart from this, you get options for deleting listings, reporting problems and Get Help right at the bottom of the page.
The Insights section gives information on- Visibility, Engagement and Audience. You can see the engagement on your posts depending on the content type like, text, links, photos and videos. Information on audience is again broken down into categories like gender, country etc. Some of the data is available only if you have more than 200 followers.
This section shows you the reviews of your business on Google and around the web. You can respond back to these reviews right in the dashboard. Analytics for these reviews are also available in the Reviews section.
Get the engagement information on your videos in the dashboard. You can also go directly to your channel from the dashboard.
Google says 99% of the Google Places / +Local users have already been shifted to Google My Business. Google took a significant feat of rolling out the new tool globally on the same day to 235 regions with 65 different languages.
How Google My Business Works for the Small Businesses?
Businesses can update their information like address, contact numbers, opening hours and more on Search, Maps and Google+ at one place, so that customers can easily connect with them.
Tell Customers How Your Business is Unique:
You can add beautiful photos and virtual tours of your business to show customers how your business is unique.
Connect With Customers
: Share news, events and other updates from your Google+ page to better connect with your customers. It has become easier to make social updates from within the dashboard.
Respond to Reviews:
Read and respond to reviews and stay on top of reviews from across the web. Google My Business gives a streamlined monitoring of reviews from Google and around the web + review analytics.
Know How People Interact With Your Business:
Use custom insights and integration with AdWords Express to understand how people interact with your business. The Insights are available with more demographic information and data on views and clicks. You can get improved user insights for your business, including visibility, engagement, and audience insights.
Manage all your business information on-the-go with the android app for the new tool. Google will soon be launching an app for iOS devices as well.
How to Manage Your Google My Business Page:
In order to make the most use of Google My Business and to connect with your existing and prospective customers, it is necessary to have a powerful social content strategy. Use the Reviews tool to monitor your business reviews and track the ratings for your business over time. This is also where you can respond to reviews as the owner of the business.
Monitor your Insights and use this to improve the visibility and engagement of your brand. Insights tell you how customers find your business and how they interact with your content by showing you data on different types of views and clicks, driving direction requests and website visits.
Make the most use of all creative tools and features offered by Google My Business. You can host Hangouts to chat live with your customers, or create photo albums centered on your products, services, customers and staff.
What Has Changed and What Has Not:
Google My Business is now the default dashboard for the users of Places for Business and Google+. This means if you log in to Google Places for Business, you will be directed to Google My Business. However, not much has changed:
Google My Business is just a business listing management dashboard update. No changes have been made to the front end of Google+ Local and Google Maps.
The update has nothing to do with any algorithmic changes. So, it will not change how you do local SEO.
This will bring no changes to the Google Places Quality Guidelines as well.
There will be no changes to bulk uploads. For businesses which have more than 10 business locations and use Google Places Bulk Upload to manage listings, you will find this has been automatically upgraded, when you log in the next time.
Apart from this, what has not changed is the management and ownership of listings, speed of updates and the verification process. However, Google says you should stay tuned in for more updates like faster updates, social features and visibility of live data.
Getting Started with Google My Business
What is Google My Business?
Google My Business (GMB) is a free and simplified dashboard that helps business owners manage and update business listings across the Google Ecosystem. It is a program that was developed by Google for over ten years before its inception in the year 2014.
With several upgrades and tweaks, Google built this CRM feature to help businesses build an online presence that will help users conducting searches to receive not only the basic NAP (name, address, phone number) details, but other kinds of information such as business hours, and specifications as to the availability of facilities such as parking and so on. This is not only an attempt on Google’s side to better its user experience, but it is also focused on helping business owners reach their target audience on online searches.
So, here’s what you can do with Google My Business:
The most important benefit your business can achieve with Google My Business is creating a strong online presence. Aside from creating listings to increase your chances of appearing on searches, GMB also offers data-driven insights about your online presence with added access to Google Adwords and Google Analytics.
Google My Business comes with a review feature that allows your customers to leave you reviews and therefore increases your chances of build better relationships with your customers.
The centralized dashboard is an easy, user-friendly tool that allows you to manage your business information across several Google based platforms.
What kind of business information can you add?
Business name, address and phone number (NAP)
Google My Business Guidelines