Get Rich Click! - PCC - ebook

The New York Times bestselling book that presents all of the insights, tips, and strategies needed to make money—and lots of it—online. If you think you’ve missed the window of opportunity in the digital world, successful Internet entrepreneur Marc Ostrofsky says otherwise. Using real-life examples from people of all ages and walks of life who have made their fortunes online, this engaging guide gives you step-by-step instructions for achieving financial success. You’ll learn hundreds of ways to make money online with sites like Facebook, Twitter, and LinkedIn as well as ways to profit from domain names and digitally based products. Now is the time to change your ideas about making money, accumulating wealth, and taking control of your financial future. Let Marc Ostrofsky show you the way in Get Rich Click!

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The Internet is undeniably the most powerful business tool in the history of mankind for the simple reason it levels the playing field. Instead of requiring that you have large amounts of capital to start a business, anyone armed with nothing more than an idea and a willingness to learn what’s involved can compete on an equal footing with large multinational firms. As a result, the Internet is like a gold rush — it is minting more millionaires and doing so faster than any other communication medium in history.

To create wealth using the Internet, you need to act on your ideas rather than sitting on them. Success in getting rich click isn’t complex or esoteric. It always comes down to the same three essential activities:

Part 1

Get your mindset right and focus

The Internet allows you to think of traditional business models in nontraditional ways. It has created lots of new ways to make money because the Internet fundamentally changes how the world works, plays, socializes and communicates. Yet, despite all that, the Internet approach is very simple. There are really only two ways to make money using the Internet:

Success in building a successful online business really isn’t anything new. To do well, you will need to:

■ Know what’s going on in the marketplace.

■ Have a feel for where the market is headed.

■ Plan to be in the right place at the right time with the right products that people will pay for.

Most of the well publicized success stories to date have been companies which have harnessed the power of the Internet to increase sales and decrease their costs. A vast array of companies have followed this route to success and many more will do the same in the future. However, real change will come when people start thinking about and approaching their markets using nontraditional business models the Internet makes feasible. There’s still lots of room to get involved in this because this is a trend which is still in its infancy.

Whenever there’s change in any marketplace, the winners are those who possess three competitive weapons:

When companies were using the Internet to change their existing operational models, technicians were to the fore but now the emphasis is changing towards coming up with better Internet-centered business models. You don’t have to be a computer geek to excel — anyone with a great idea and a workable plan to make that idea happen can get ahead. The people who will get ahead will be those who can:

■ Think originally and develop different solutions which are fresh and creative.

■ Come up with such compelling offerings followers will feel the urge to exchange their cash for what you offer.

■ Offer such value that customers will inform others who also need your product or service.

■ Develop highly scalable ideas and offerings.

Keep in mind the Internet has thus far proven to be the most powerful agent of disinter-mediation the world has ever seen. Customers today deal directly with suppliers without going through distributors, wholesalers or brokers. The Internet has also enabled newcomers to an industry to be more competitive than existing players who have all their capital tied up in inventory, buildings, staff wages, advertising, etc.

So what does this mean? The overall effect is opportunities to Get Rich Click have expanded in recent times even as the world economy has contracted. The ways you can succeed as an online entrepreneur are incredibly varied:

■ You can find success by going to existing industry players and helping them make their own Web sites and online operations become more profitable. Once you know how to drive traffic to a Web site, you have a valuable skill set you can sell.

■ You can be the one to come up with an entirely new business model for an industry and then make that happen. You can do what did to the book retailing industry somewhere else.