Facebook  Instagram Stories Marketing  Ads  Pictorial Training  Guide - Hillary Scholl - ebook

Both Facebook and  Instagram  Video Stories  exhibit many benefits for your business and one of its  biggest advantages is the ability to tap into the  massive amount of free traffic that this popular Social Live  Video  feature  can receive from both desktop and mobile messaging application Story creation on Instagram and Facebook has been growing by leaps and bounds since image and video driven content has become a top priority. Visual stories appeal to a variety of target markets from young adults to the over-30 group. Now, it’s easier than ever to create stories and reach your target market due to the growing amount of apps and tools available. If you are not using Instagram ads  with story telling feature , it’s time to start. Like most new things, there is a learning curve, depending on your skills and past experiences. As  Instagram Ads  with stories features grow in popularity, there will be even more to learn. In addition, the more people create stories, the more competition you’ll have.    The ebook " Facebook  Instagram Stories Marketing  Ads  Pictorial Training  Guide  "  is  great guide consisting  of 130  pages of  snapshots pictures specifically designed to show both marketers or beginners on  how Instagram Ads with  Stories features  can be used to promote any business, establish Branding effectively  and build a community of followers who are interested  on making  money online . It  focus especially on the tools feature of Instagram  and Facebook  through   a lot of other techniques you will be able to find inside to take care of your account, your images and your followers, and how to make money by sharing your ads  on this portal. It is a comprehensive guide with simple  easy to understand Mobile sceenshots picture which starts  from basic steps to clients approach from doing market  research, utilizing Instagram ads storytelling   features and FB features  to  attract subscribers, driving  traffic to your  websites, and much more. Furthermore, with the power of social live video features of both Instagram and  Facebook  , you can utilize curated stories as a way to create "interactive virtual  scene" projects and shared social proof with your business, as well as established yourself as the authority figure in your niche. It also means that you can always utilize free traffic as a way to build massive subscribers base for your business on a daily basis.

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Table of Contents

Facebook Instagram Stories Marketing Ads Pictorial Training Guide

Notepad+, a productivity app optimized for the iPad Pro, uses Instagram sponsored ads to promote the app. The centerpiece of this ad is a photo of the app on an actual iPad

Facebook  Instagram Stories Marketing Ads Pictorial Training  Guide

Disclaimer : -

This work may not be copied, sold, used as content in any manner or your name be put on it until you buy sufficient rights to sell it or distribute it as your own from the authorized reseller/distributer.

Every effort has been made to be accurate in this publication. The publisher does not assume any responsibilities for errors, omissions or contrary interpretation. We do our best to provide the best information on the subject, but just reading it does not guarantee success. You will need to apply every step of the process in order to get the results you are looking for.

This publication is not intended for use as a source of any legal, medical or accounting advice. The information contained in this guide may be subject to laws in the United States and other jurisdictions. We suggest reading carefully the necessary terms of the services/products used before applying any activity which is, or may be, regulated. We do not assume any responsibilities for what you choose to do with this information. Use your own judgment.

Any perceived slight of specific people or organizations, and any resemblance to characters living, dead or otherwise, real or fictitious, is purely unintentional.

Some examples of the past results are used in this publication; they are intended to be for purposes of examples only and do not guarantee you will get the same result.  Your results may differ from ours. Results from the use of this information will depend on you, your skills and effort, and other different unpredictable factors.

It is important that you clearly understand that all marketing activities carry the possibility of loss of investment for testing purposes. Use this information wisely and at your own risk.

Copyright© Hillary Scholl 2018

Table of Content

Facebook Instagram Stories Marketing Ads Pictorial Training Guide


Chapter 1: Instagram Basics

Chapter 2: All about Instagram Ads

Chapter 3: How to market on Instagram?

Chapter  4 :Why Use Instagram and Facebook Stories

Chapter 5: Best Instagram tools and techniques

Chapter 6: Instagram Contests : Tools & Tips

Chapter 7: How to create profitable Instagram strategies?

Chapter 8: Retargeting with Instagram Ads

Chapter 9: Ways to improve Instagram Marketing  

Chapter 10: Marketing Lessons from Businesses growing on Instagram




After Facebook, Instagram is the leading social network where the most people in the

US are spending their time. While people come to Facebook to connect with friends and

discover things from people they know, people turn to Instagram for visual inspiration and to explore the world through imagery, giving businesses the opportunity to connect with people in an environment where they’re open to learning about new things.

Since Facebook started running brand awareness ads on Instagram a year and a half

ago, businesses have seen impressive results, with 97% of campaigns generating

significant lift in ad recall. Over the past few months, Facebook has been working to extend the power of Instagram ads to more advertisers. Now marketers around theworld have access to Instagram ads and can purchase them through most Facebook ad management tools.

Instagram ads now more widely available

Marketers use Instagram to tell visual and creative stories related to their business, and

now all marketers have access to Instagram ads. Instagram ads are now available for

purchase through Power Editor, the Instagram Ads API and select Facebook Marketing


Additionally, Instagram ads are now available in every country where Facebook ads are

currently offered. Markets where Instagram ads are now available include: Russia,

South Africa, Chile, Hong Kong, India, Indonesia, Japan, Korea, New Zealand, Taiwan,

Thailand, Turkey, Israel, Italy, Saudi Arabia, Poland, Spain, Argentina and Mexico.

Like Facebook ads, Instagram ads feature photos or videos and use Facebook targeting.

Instagram ads that are available through Facebook ad management tools support both

brand awareness and direct response objectives, including website clicks, mobile app

installs and video views. And soon Instagram ads bought through the same tools will be

available with more objectives, including website conversions.


By the end of the year, over 25 billion dollars will be spent on social network advertising across the globe. With advertisers spending 600 million dollars on Instagram advertising during the brief amount of time it has been open for business. Instagram ad revenues are predicted to dramatically increase year-over-year, and will pull in more revenue than other leading mobile ad platforms by 2019.

So why are  marketers and advertisers spending more of their ad budgets on Instagram?

There is a reason - To earn more revenue. Henceforth, we are sharing a step by step

guide on how you can strategically understand, create and place your Instagram Ads

that will leverage your profits substantially just like other businesses.

Chapter 1

Instagram Basics – Beginner’s Guide


If you had to tell a story about your business visually, what would you create. Definitely, Instagram is all about visually representing your brand and image to the world out there. Businesses can use this platform to showcase their products and services in alluring visual images to the world out there.

Businesses do best on Instagram when they share well-crafted content that's on-

brand and driven by a clear objective. Tell your story through captivating images, videos and captions.


1. Start with a Clear goal in mind:

Compelling ads on Instagram have a strong concept tied to a clear objective.

Whether you're driving brand awareness, website clicks or app installs, create

concepts that align to your campaign goal.


2. Celebrate your brand, look and feel:

Make your ads branded, and keep strong brand consistency across campaigns.

Establish connective elements across your images and videos — like an

identifiable color palette, composition or photographic style — to make your

business recognizable.


3. Focus on craft:

Use well-crafted ads to enhance the equity of your business on Instagram. Ads do

best when they're well shot, interesting to look at and artistic. What you create

should draw people in and keep them wanting more.

How to start advertising on Instagram?


You must be wondering how to start advertising on Instagram? This is a step by step guide for instagram advertising.

Businesses of all sizes and types can now create Instagram ads to reach their targeted audiences.

In this post you’ll discover how to set up an Instagram ad from start to finish using Facebook Business Manager and Power Editor.

#1: Connect Your Facebook Page to Business Manager

The first thing you need to do to get started with Instagram advertising is to connect your main Facebook page to Facebook’s Business Manager.

If you’ve already set up Business Manager with the Facebook page you want associated with your Instagram ads, you can skip to step #2. If you’ve set up Business Manager but haven’t connected it to the Facebook page you want associated with your Instagram ads, start at the Connect Your Facebook Page section.

Set Up Business Manager

If it’s your first time using Business Manager, you’ll need to set it up.

Note: Read this post first to learn more about how Business Manager works, plus some pros and cons.

Scroll down to the bottom of the page to find the Get Started button. From there, you’ll see some general information about Business Manager.

Setting up a new Business Manager account.

Next, answer some questions about your business.

Setting up a new Business Manager account (continued).

Select your Facebook business page or create one if you don’t already have one.

Setting up a new Business Manager account (continued).

Then fill in your personal details.

Setting up a new Business Manager account (continued).

Connect Your Facebook Page

If you’ve already signed up for Business Manager but haven’t connected the Facebook business page that you want to associate with your Facebook advertising and Instagram account, go to Business Manager and add that page. To do this, choose Pages from the Business Settings pop-out menu.

Setting up a new Business Manager account.

From there, click the Add New Page button at the top right and follow the prompts, based on the page you want to add.

Options for adding a Facebook page to your Business Manager account.

#2: Connect Your Facebook Ads Account to Business Manager

Next, you need to add the Facebook ads account you want to use for your Instagram ads to Business Manager. To do this, choose Ad Accounts from the Business Settings pop-out menu.

Adding an advertising account to your Business Manager account.

From here, add a Facebook ads account to your Business Manager. You have the option to create a new account, claim your existing account or request access to another company’s account.

Options for adding an advertising account to your Business Manager account.

If you already have a Facebook ads account, go to your Facebook Ads Manager AccountSettings and copy your account ID. Then select the Claim an Ad Account for My Business Manager option above and paste your account ID in the text box below.

Specifying an advertising account ID for your Business Manager account.

If you only have a personal ad account with little activity, Business Manager will ask you to create a new business advertising account inside Business Manager.

#3: Add Your Instagram Account to Business Manager

Next, you need to add the Instagram account you want to advertise with to Business Manager. To do this, choose Instagram Accounts from the Business Settings pop-out menu, as shown here.

Adding an Instagram account to your Business Manager account.

From there, add your Instagram account by entering your Instagram username and password.

Logging into your Instagram account for Business Manager.

Business Manager will then ask you to link your Instagram account to the Facebook ads account you want to use to create Instagram ads.

Linking your advertising account to your Instagram account.

#4: Set Up Your Instagram Ad in Power Editor

Now you’ll need to visit the Facebook Ads Power Editor to see if you’re eligible for Instagram ads. You’ll find the link to Power Editor under Ad Accounts inside Business Manager.

Locating the Power Editor link.


If it’s your first time using Power Editor, you’ll be asked to download a few things, including information from your Facebook ads account.

Setting up Power Editor in Google Chrome.

Next, you’ll see a message that you can start using Instagram ads.

Welcome screen announcing Instagram ads.


If you don’t get the above message, click the + Create Campaign button where you may also see your eligibility to use Instagram ads.


Message announcing Instagram ads.

From here, select an existing ad campaign or create a new one for your Instagram ad. For the ad objective, you must choose from Clicks to Website, Mobile App Installs or Video Views.

Choosing a campaign objective for Instagram ads.

Next, choose an existing ad set or create a new one, and then create a new ad.

Naming your Instagram campaign, ad set and ad.

After you click the Create button, you’re taken to your campaign in Power Editor. Here, you’ll want to set your campaign spending limit. Then click on the View Ad Set link.

Setting a spending limit and finding the ad set link.

In the Ad Set settings, configure your daily or lifetime budget and when you want your Instagram ad to run.

Setting your budget and scheduling your Instagram ad.

Below the schedule, configure your Instagram ad audience.

Configuring your Instagram ad audience.

If you have saved audiences, click the down arrow next to New Audience to select them. Otherwise, click the Edit Audience button to see the ad targeting options, which are similar to those you’d see in the general Facebook Ads Manager.

Configuring your Instagram ad audience.

Now, choose your ad placement. If you want to create an ad only for Instagram, uncheck all but the Instagram option.

Choosing Instagram ad placement.

After selecting the ad placement, configure your bidding based on your goals...

Optimizing your ad campaign for specific results.

...and how much you’re willing to pay per ad result.

Choosing your bidding options.

Finally, choose from Standard or Accelerated delivery options.

Choosing advanced delivery options.

When you’re finished configuring your ad set, you’re ready to configure your ad. To do this, click on the Ads icon to the left.

Finding your ad settings.

Next, select your Facebook page and Instagram account.

Selecting your page and Instagram account.

Then continue on to create your Instagram ad.

Creating your Instagram ad.

When you’re finished, click the green Upload Changes button to upload your ad and submit it to Facebook.

Uploading your ad.

After confirming the upload, you should be able to see your new Instagram ad in your Ads Manager.


Seeing your ad in the Ads Manager.

#5: Review the Results

Be sure to visit your Ads Manager periodically to review the results of your Instagram ad campaign. The following is an insight into my first Instagram ad campaign (the top row) compared to a similar ad for the Facebook news feed.

Results of an Instagram ad versus a Facebook news feed ad.

Results will likely vary based on your campaign goals, audience and budget.


If you have visual content that you can use to promote your business, content, products or services, Instagram is a social advertising platform you’ll want to consider.

Chapter 2

All about Instagram Ads

– Objectives, Types, Formats

Instagram ads – it all started with the display of a single filtered image and quickly turned into not only building a brand but also, a business.

As Instagram ads are quickly evolving, businesses now have the option to not only increase brand awareness but to also, increase website visits and offline sales.


2.1 Objectives:

Instagram Advertising Solutions Support the Following Objectives

1. Increases Clicks to Website: It sends people to important sections of your website

2. Leads to higher no. Of Website Conversions

3. Get people to take specific actions on your website 4. Gets high no. Of people to install your mobile app 5. Get more activity on your mobile app

6. Video Views

7. Achieve predictable reach and greater control over message frequency 8. Page Post Engagement - Get people to engage with your ad

9. Drive mass awareness to a broad audience with guaranteed impressions

2.2 Types and Formats:

There are three types of sponsored Instagram ads: image, video and carousel.

1. Image ads are single photos that tell a story with their imagery. This ad format is what launched the world of Instagram ads. Advertisers have the option to create sponsored posts featuring a product or service they offer. They also have the option to include calls to action that leads to the appropriate page on the