Cash In On  The Podcasting Craze - Raymond Wayne - ebook
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With  the internet, today both consumers  and marketers  are increasingly surfing  information  and connecting  with  each other  through the  technological platform,  the availability of content seems to grow exponentially every single second , the need for  selectivity of  new media  and information that matters is becoming more important In podcasting,   the right audience  matters  most   because they’re the ones who are going to be benefiting the most from your  broadcast content .  The more engaged your audience, the higher your conversion rates for whatever product or service you’re going to put in front of them eventually! But how do you capture the right audience? The answer to this may surprise you: you need a podcast that talks about a specific niche. The more specific your niche, the more you’re able to target the right kind of people you want to help. The most successful podcasts are those which cover a specific niche. The hosts of these shows know their niche inside and out. Thus they’re able to provide tons of value to their listeners. Over time, as more and more people tune in to their show, they eventually become known as THE podcast in their niche, or at least one of the popular ones. Cash in  on the Podcasting  Craze …now     If you want to make it in the digital media  arena   niche, then you need to create a podcast that talks about  your specialized niche  and build your supportive audience list . Podcasting lets you choose  to  disburse and broadcast  the  digital media content    and then  it allow  audience  to  automates the process by downloading  new shows as they are updated to your host program . This  open  wide many  opportunities with option for the  podcaster  to try  many different ways on  monetizing  their  podcast.   Whichever method you may choose, remember that it shouldn’t affect your responsibility to provide value to your followers. It should always be your top priority as you  need  more audiences  following your show, but you also need to earn some money so you can continue giving value.

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Cash In On  The Podcasting Craze

Disclaimer

This e-book has been written for information purposes only. Every effort has been made to make this ebook as complete and accurate as possible. However, there may be mistakes in typography or content. Also, this e-book provides information only up to the publishing date. Therefore, this ebook should be used as a guide - not as the ultimate source.

The purpose of this ebook is to educate. The author and the publisher do not warrant that the information contained in this e-book is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this ebook.

Copyright © Raymond Wayne 2018

Table of Contents

Introduction

Chapter 1:  The Launch of  Podcasting  Craze

Chapter 2: How To Choose A Podcast Niche That Fits You

People trust authority

Picking the right niche

Chapter 3: Branding Yourself For Success From The Start

What’s your podcast’s mission and vision?

Establish your podcast’s voice and personality

Consistency matters

Build a community around your brand

Chapter 4: Get Your Podcasting Equipment In Order

The most essential podcasting tools

Chapter 5: Plan Your Podcast Episodes With A Purpose

Commitment is key

Organizing your content

Chapter 6: Record And Edit Your Podcast Audio Like A Pro

Recording done correctly

Editing audio like a pro

Stitching your final audio file

Chapter 7: Finding A Suitable Host For Your Podcast

Using a web hosting service

Using a podcast or media hosting service

Chapter 8: Launch Your Podcast Like A Rocket Ship

Podcast directories

Your personal network

Your blog

Get an influencer to promote you

Interview experts

Pay for ads

Chapter 9: How To Plug Your Products And Services

Be subtle

Always give value

Give alternatives

Chapter 10: Growing Your Audience Like A Chia Pet

Reviews and ratings matter

Hold contests

Promote, promote, promote

Chapter 11: Getting Advertisers And Sponsors For Your Podcast

A solid following

Listener engagement

Your integrity

Customer service

Chapter 12 :Ten Ways to Make Money via Podcasting

Conclusion.........................................................................................................................................................80

Introduction

Podcasting has become a common term nowadays, everyone’s talking about their favorite podcasts and sharing their thoughts on social media with  also the  ease of smartphone technology   there are  actually now a great number of people who are aware of its sense and function ,but  even so ,the meaning of podcast is still unknown to a large number of people.  

Podcasts has grown  with  popularity because they are a unique  mix  blend of traditional radio, television, and audiobooks. And while these mediums will continue to have some relevant role in our entertainment culture, the advantage of podcasts is their accessibility for both listeners and creators.

Podcasting is like a YouTube channel in the sense of voice  over internet  and  that the ease of entry level  to start one is low but the potential reach is high.  

These specially designed broadcasts were initially formed exclusively for the ipod. However, later they were made accessible for people who did not own an ipod because of the increasing fame of the podcasts. Thus, an ipod is not essential anymore to know about a podcast- you can hear it on your computer ,smartphone  , tablet device or in your music player.

Podcasting is a method by which media files such as audio or video are advertised and circulated over the internet.

Podcasting as well as advertising are gradually turning into successful methods of commodity promotion for the various corporations. Podcasting costs less and is also a proficient way to attract attention.

The media files mentioned before can be in mp3 format and the videos can be movies, music videos or even promotional videos that advertise some products for the corporations. The podcast extends through either the RSS feed or an atom syndication on the Internet.

People can download the podcasts and then use their music players or their computers or ipods to play them. The podcasts will upload on the internet in a short while right after they are made public much like the T.V. soaps.

People all over the world can exchange their ideas and opinions in the form of audio files via this brilliant system. Also, all those people who have registered to a particular podcast can hear the opinions and then send in their reviews via emails in the sites for podcast discussions. Thus, podcasts facilitate a 2 way communication.

Unless you’ve been living under a rock, then you’ve probably listened to a few podcasts yourself. If you have, then you very well know podcasts make for great companions!

The beauty of podcasting is you may be busy with something else, but you’d still be learning something new. You could be driving to work or running the treadmill at the gym, and you’d be getting some useful tips from your favorite podcast show hosts. You’re not limited to sitting in front of your computer or staring at your phone’s tiny screen.

With podcasting, you have the freedom to listen to what you want, where you want, when you want, and how you want to listen! These are but a few benefits of listening to podcasts.

But what does podcasting mean to you as a business owner? Or as a content creator? And why should you put some serious thought into starting your own podcast?

Well, that’s what you’re going to find out in this in-depth guide!

Be ready to take down notes because I’m going to walk you through the entire process of creating a successful and highly profitable podcast!

Chapter 1:  The Launch of  Podcasting  Craze

Podcasting is a method of transporting audio files with the help of RSS. It is gradually turning into one of the most efficient modes of interaction. Podcasting is not limited to transferring only music files but is slowly growing to be a proficient method of promotion of products for companies.

Hence it helps to accelerate trade and business prospects. Podcasting, now, is just a techie obsession but it will slowly creep into trade and commerce as corporations are using it to generate amazing as well as spectacular results.

Podcasts are generally available with important Meta facts and these contain definitions of the individual audio file. Thus users can choose their desired audio files. In case the users are utilizing a new aggregator (which should allow podcasting), then they will instantly get all the facts regarding the audio file in their feed reader or the news aggregation software, whenever a new feed is added to their registered podcast.

Reasons to Podcast

It doesn’t  cost much to get started in podcasting. An idea, some basic hardware, a song or voice over  nice content  and some artwork. Get those  organized  and you’re on your way. That’s really about it! The average person can begin the journey with limited investment and user-friendly equipment. You don’t have to be an audio engineer. You don’t have to have the expertise of a creative director.  

Looking at the history of where podcasts have come from over the last decade and knowing that it is still in its infancy is pretty incredible. The depth of podcasting’s current and future impact is overwhelming, yet also not fully known. You have the opportunity to be a part of a medium that has and will continue to grow.

Podcasting is unique because it is achievable by the common  layman person.  There are no restriction  ,be it a  person with a high-school education or a blue collar  worker  , or a general  clerk or housewife  to  all  have the same opportunity to have their voice heard. It is  created for community, not to live in solitude. A community is where ideas are heard, where changes take place and voices are made public.

Why is Podcasting Beneficial to the Subscribers

In podcasting, it is the subscriber who’s in control of the situation. This is not the case with the radio. The subscriber can select the materials that he or she gets according to his or her desire. The user can download the required facts and then hear them at his or her leisure. This makes podcasting significant to the subscribers.

Once the content is save in the hard disk of a specific user, he or she can hear it and also watch it on a wireless electronic gadget. Thus, subscribers can listen to a podcast even when they are commuting.

People can now select the talk shows as well as debate programs that they wish to listen to and the time as well as the location can also be determined by the user. This is rather helpful to people who wish to learn many languages as they can listen to them while traveling.

Additional lessons, point by point tutorial classes as well as strolling instructions can be listened to with the help of podcasts. Podcasting is also helpful to all those who are blind and also the old because plenty of books are available in the form of podcasts, so that the visually impaired or elderly people can easily listen to the podcast form of their favorite book.

Podcasting can easily be manipulated by the subscribers. They can keep feeds and also remove them according to their demands. The subscriber handles podcasting completely by himself or herself and can also mark the podcasts that are most famous. This entire system applied by the subscribers ultimately form a layer which marks the creative and exciting podcast feeds from those that are not so popular.

This method is slowly gaining a lot of popularity among businessmen. Podcasting provides new types of audio material to be transported. Podcasting is famous as a mode of interaction as it is cheap as well as time friendly. How Can Podcasting Be Used

The techie freaks have now taken interest in podcasting. But do we, here, really know how it works? It is actually a form of transportation for online audio files with the help of an RSS feed.

Though podcasting is compared to radio, however a podcast provides more choices in material as well as programs in comparison to the radio. Podcasting allows the user to access that very program which he or she wishes to listen to. Users can choose their desired talks, enable that and hear it as and when they feel like.