A Risk-Benefit Perspective on Early Customer Integration - Christoph Kausch - ebook

A Risk-Benefit Perspective on Early Customer Integration ebook

Christoph Kausch

0,0
430,56 zł

Opis

Customer integration in the early innovation phase, considered the method of choice in theory and practice, has shown unexpected side effects that may even outweigh its recognized advantages. As a result, management needs to be able to assess in advance whether the involvement of customers will add overall value to an innovation project. This book develops a mathematical formula to support this decision.

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